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How Reserva uses Gupshup

7X

“Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing.”

As published on gupshup.ai, July 2024. Captured by usedby on Oct 8, 2026.

What happened

Reserva, a Brazilian fashion retailer, uses Gupshup Conversation Cloud to run targeted WhatsApp marketing campaigns, including abandoned cart nudges triggered from its Vtex e-store. It also uses the platform for Click-to-WhatsApp ads, order update messages, and a generative AI virtual sales assistant.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Reserva, not ours.

  • 46X“With these timely and relevant nudges for abandoned cart events, Reserva has seen up to 46X ROI.”
  • 95%“The brand uses WhatsApp for 95% of its online order-related messages.”
  • 40%“These campaigns see an average CTR of 40% – a massive jump from the 2.2% and 10% CTR from email and SMS respectively.”
  • 60%“WhatsApp campaigns also enjoy an open rate of 60%, compared to only 33% for email campaigns, a lift of 81%.”

Overall, the retailer saw 7X ROI through online sales as a result of targeted WhatsApp marketing. Gupshup has also equipped over 1/4th of Reserva’s in-store staff to directly send cohort-based marketing messages to customers on WhatsApp.

From the page. gupshup.ai, captured Oct 8, 2026

Investing in conversational marketing that gives us incremental revenues was one of our best decisions. With Gupshup Conversation Cloud, we're up and running quickly and with the help of the amazing customer success team, we've seen 7X ROI via online sales attributed to targeted WhatsApp marketing.

Vanessa Velloso, CRM, Reserva. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 7XCheckedPrinted word for word on the page, near the name of Reserva.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Reserva.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Reserva uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup