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How Snappy uses ZoomInfo

60%

“It was closer to 30% before ZoomInfo and now we're closer to 60%”

As published on zoominfo.com, June 2026. Captured by usedby on Oct 5, 2026.

What happened

Snappy's sales team uses ZoomInfo as the first place to start prospecting and account research, uploading target account lists and using ZoomInfo Copilot intent signals to decide which accounts and contacts to approach and when. Post-sale teams also use it to build account plans, monitor intent from existing customers and find expansion opportunities.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Snappy, not ours.

One of Snappy's top-performing BDRs noticed, through ZoomInfo Copilot, that a key target account in financial services was actively researching topics around branding and employee engagement.

From the page. zoominfo.com, captured Oct 5, 2026

Without ZoomInfo Copilot, we might have missed this opportunity completely.

Elana Kathein, Director of Revenue Development and Growth, Snappy. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 60%CheckedPrinted word for word on the page, near the name of Snappy.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Snappy.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Snappy uses ZoomInfoCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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