Skip to main content
usedby
Search tools, companies

How Snowflake uses ZoomInfo

2x

“2x higher new customer conversion rates”

As published on zoominfo.com, July 2025. Captured by usedby on Oct 5, 2026.

What happened

Snowflake uses ZoomInfo technographic and firmographic data to feed its Account Propensity Scoring model, which scores accounts so field operations can plan territories and allocate accounts. It also uses ZoomInfo's API to receive Scoops, real-time account insights, so reps can act on high-value customer activity.

Summary written by usedby from the source page, in English. The figures are those of ZoomInfo and Snowflake, not ours.

  • 25%“a 25% higher customer engagement rate”
  • 90%“90% higher opportunity open rates with twice as many conversions”

Accounts with the highest propensity score performed better in every category and helped make sellers more productive, resulting in a 25% higher customer engagement rate and 2x higher new customer conversion rates.

From the page. zoominfo.com, captured Oct 5, 2026

I give a lot of credit to the data services team at ZoomInfo. They’ve done really a great job working with us to get us what we need.

David Gojo, Head of Sales Data Science, Snowflake, Snowflake. Source, captured Oct 5, 2026

I give props to the data services team at ZoomInfo. They’ve done really a great job working with us to get us what we need.

David Gojo, Sales Data Science Manager, Snowflake. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 2xCheckedPrinted word for word on the page, near the name of Snowflake.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Snowflake.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Snowflake uses ZoomInfoCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

~1,215 hours“eliminated ~1,215 hours of manual grading per quarter”Snowflake uses Yoodli. Another tool at Snowflakealmost double“We've actually seen his meeting bookings almost double from pre-MCP ZoomInfo signals”Asymbl uses ZoomInfo. Another customer of ZoomInfo60%“It was closer to 30% before ZoomInfo and now we're closer to 60%”Snappy uses ZoomInfo. Another customer of ZoomInfo