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How Synthesia uses Zapier

10 hours

“10 hours saved weekly”

As published on zapier.com. Captured by usedby on Oct 8, 2026.

What happened

Synthesia uses Zapier to send CRM events to Facebook's Conversions API, so ad optimization can be based on real customer actions such as demos and purchases rather than form fills. This gives the team conversion visibility without relying on engineering resources.

Summary written by usedby from the source page, in English. The figures are those of Zapier and Synthesia, not ours.

  • 4X“4X faster testing and optimization”
  • 43“43 active Zaps”

Synthesia gained real-time ad conversion visibility, enabling faster testing, smarter budget decisions, and revenue-based optimization—without needing developers or waiting on engineering support.

From the page. zapier.com, captured Oct 8, 2026

I'm not a developer, but Zapier made it easy. I didn't have to wait months for engineering resources.

Lewis Treleaven, Sr. Performance Marketing Manager at Synthesia, Synthesia. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 10 hoursCheckedPrinted word for word on the page, near the name of Synthesia.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Synthesia.
  • Synthesia uses ZapierCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

2-week“2-week average reduction in sales cycles”Synthesia uses Vanta. Another tool at Synthesia440%“attendance has increased 440% per month”ActiveCampaign uses Zapier. Another customer of Zapier34,000+ hours“How a growing insurance company plans to automate 34,000+ hours of work this year”Arden Insurance uses Zapier. Another customer of Zapier