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How Tele2 Estonia uses Optimove

10,069 leads

“In just two weeks, the campaign generated 10,069 leads from the Estonian market.”

As published on optimove.com. Checked by usedby on Oct 11, 2026.

What happened

Tele2 Estonia's marketing team ran a digital Wheel of Fortune campaign in which users spin a prize wheel and submit their contact details, replacing traditional lead forms with a gamified lead capture experience.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Tele2 Estonia, not ours.

  • 18,683“The campaign recorded 18,683 gameplays during the same two-week period.”

Tele2 Estonia's marketing team generated 10,069 leads and 18,683 gameplays in two weeks by implementing a gamified Wheel of Fortune campaign that replaced traditional lead forms with an interactive, high-engagement experience.

From the page. optimove.com

The campaign was very active throughout the whole period, and the gameplay count stayed high every day

Katrin Paal, Marketing Manager, Tele2 Estonia. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 10,069 leadsCheckedPrinted word for word on the page, near the name of Tele2 Estonia.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Tele2 Estonia.
  • Tele2 Estonia uses OptimoveCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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