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How Terminal X uses Optimove

ConfirmedVendor case study · Checked Oct 8, 2026
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The use case: how Terminal X deploys Optimove

Terminal X, a fashion eCommerce platform in Israel, uses Optimove for customer micro-segmentation and personalized messaging, including email automations, to retarget specific customer groups and focus on customers with higher lifetime value.

More reported results

Figures published in Optimove’s case study. They are not independently measured by usedby.

718%

Ramped Up Monthly Campaigns from 11 to 90, a 718% increase wholesale division.

In the customer’s words

Optimove has allowed us to be agile to make quick moves and react to economic shifts while also optimizing our business and improving customer relationships.
Barak Zilberman, Head of Growth & Retention, Terminal X — Source

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More stories

Go straight to the source

Based on Optimove’s published case study. We check the public evidence; the results are reported by the vendor.

optimove.com
Last checked
Oct 8, 2026
optimove.comCaptured Optimove case study about Terminal XOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 279%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Terminal X.

  • Terminal X uses OptimoveChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Terminal X, the leading e-commerce platform in Israel, leveraged Optimove's capabilities to better understand its customers and improve campaign profitability despite economic shifts. By utilizing micro-segmentation and personalized messaging, Terminal X increased and improved its business results.
From the page. optimove.com