The use case: how Virgin Voyages deploys Movable Ink
Virgin Voyages uses Movable Ink to automate its email production, including pre-boarding and loyalty emails. The emails pull in real-time pricing with location-based currency and personalized customer details, with itinerary card variations generated without manual effort.
Figures in the source
Figures published in Movable Ink’s case study. They are not independently measured by usedby.
Results: 10% increase in click-through rate
Results: 30% increase in open rate, 15% increase in click-through rate
Over 500 itinerary card variations have been developed, allowing for a more one-of-a-kind experience without the extra lift from the marketers.
In the customer’s words
I think it's important to leverage whatever data you can. Especially as a relatively new business and as a small team, even just having that one extra touchpoint can make all of the difference in your communications.Other AI tools used by Virgin Voyages
Other public relationships recorded on usedby.
Explore Virgin Voyages’s AI stack
Movable Ink users in Travel & Hospitality
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Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
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- Virgin Voyages uses Movable InkChecked
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Virgin Voyages’ loyalty emails are a data lover’s dream with a completely personalized banner, including first name personalization, booking number, name and date of cruise, and tier status.