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How Virgin Voyages uses Movable Ink

As published on movableink.com. Captured by usedby on Oct 8, 2026.

What happened

Virgin Voyages' email marketing team uses Movable Ink automation to produce many tailored email content variations, adapting messages to each customer's currency, location, and language as the company scales internationally. This replaces manual coding of email production.

Summary written by usedby from the source page, in English. The figures are those of Movable Ink and Virgin Voyages, not ours.

When scaling internationally, Liza Herth of Virgin Voyages knows how crucial it is to communicate with customers in their preferred currency, location, and language. Hear how Liza's team leverages automation to curate hundreds of tailored content iterations that make email production a sea-breeze.

From the page. movableink.com, captured Oct 8, 2026

I think it's important to leverage whatever data you can. Especially as a relatively new business and as a small team, even just having that one extra touchpoint can make all of the difference in your communications.

Liza Herth, Customer Lifecycle Marketing, Virgin Voyages, Virgin Voyages. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Virgin Voyages.
  • Virgin Voyages uses Movable InkCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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