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How Vivid Seats uses Sierra

ConfirmedVendor case study · Checked Oct 7, 2026
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The use case: how Vivid Seats deploys Sierra

Vivid Seats uses a Sierra-powered AI agent integrated with its backend systems to recognize logged-in fans, pull up their order details, and resolve common requests such as locating tickets, explaining delivery timelines, and troubleshooting. It handles routine inquiries so the customer experience team can focus on root-cause fixes and process improvements.

More reported results

Figures published in Sierra’s case study. They are not independently measured by usedby.

35%

customer satisfaction has risen by 35%

In the customer’s words

We're able to think really big about what's possible,
Katy Smith, Director of CX Agent Experience, Vivid Seats — Source

Sierra users in Marketplace

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More stories

Go straight to the source

Based on Sierra’s published case study. We check the public evidence; the results are reported by the vendor.

sierra.ai
Source published
Mar 17, 2026
Last checked
Oct 7, 2026
sierra.aiCaptured Sierra case study about Vivid SeatsOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 40%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Vivid Seats.

  • The publication dateChecked

    Read from the page’s own metadata, never guessed.

  • Vivid Seats uses SierraChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Since launch, containment has increased by 40% and customer satisfaction has risen by 35%. But the numbers only tell part of the story.
From the page. sierra.ai