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How WHOOP uses Hightouch

128%

“hyper-personalized experiences that lifted active participants in fitness challenges by 128%”

As published on hightouch.com. Captured by usedby on Oct 8, 2026.

What happened

WHOOP, a wearable health and fitness company, ran a multi-channel campaign using Hightouch together with Iterable to personalize experiences for members in fitness challenges. The goal was to raise participation and member engagement.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and WHOOP, not ours.

  • 60%“increase open rates by 60%”

In this live session from Iterable's 2024 Activate Summit, Aoife O'Driscoll, AVP, Lifecycle Marketing at WHOOP, and Kashish Gupta, Co-CEO and Co-Founder of Hightouch, share WHOOP's specific strategies to create hyper-personalized experiences that lifted active participants in fitness challenges by 128%.

From the page. hightouch.com, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 128%CheckedPrinted word for word on the page, near the name of WHOOP.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of WHOOP.
  • WHOOP uses HightouchCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

100+ hours“100+ hours saved in less than a month by running 40+ Profound Agents.”WHOOP uses Profound. Another tool at WHOOP20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch