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Actively vs Outreach: who uses which

Customers, public proof and the companies that use both.

On usedby, 11 companies use Actively and 34 use Outreach. 1 company uses both, including Verkada. Outreach leads among the Data & Analytics companies on usedby that use either tool.Latest check Oct 13, 2026: 43 of 45 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Actively, Outreach, or both

Every company with a public proof for at least one of the two tools.

10

use only Actively

1

company uses both

33

use only Outreach

10 companies use only Actively, 33 use only Outreach and 1 uses both, out of the 44 companies on usedby that use at least one of them.

11customers
3 confirmed 8 observed

Where it lands

Cybersecurity2
HR & Recruiting2
Marketing Tech2
34customers
7 confirmed 26 observed 1 signal

Where it lands

Data & Analytics6
Telecommunications4
Cybersecurity3

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Actively and Outreach
CompanyFirst public proof, Actively
VerkadaOn or before Apr 2025

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Actively, Outreach or both: a share of the companies on usedby, not of the market.

IndustryActively onlyBothOutreach only
Data & Analytics6 companies on usedby
0%0%100%
Cybersecurity5 companies on usedby
40%0%60%

Actively onlyBothOutreach only

More common with Outreach

  • Data & Analytics6 of the 6 Data & Analytics companies on usedby that use either tool use Outreach.
  • Cybersecurity3 of the 5 Cybersecurity companies on usedby that use either tool use Outreach.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ActivelyOutreach
Customersusedby, latest check Oct 13, 2026Actively: 11 (3 confirmed, 8 observed)Outreach: 34 (7 confirmed, 26 observed, 1 job-post signal)
SecurityActively: SOC 2 Type IIactively.ai, checked Oct 8, 2026Outreach: SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, HIPAAoutreach.ai, checked Oct 4, 2026
WebsiteActively: actively.aiOutreach: outreach.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Actively

This program drives $14M in quarterly pipeline for the mid-market segment

Verkada

Vendor case study, actively.ai, captured Oct 7, 2026

Read the story

Actively-sourced opportunities have driven a 2x conversion rate.

Samsara

Vendor case study, actively.ai, captured Oct 7, 2026

Read the story

Outreach

driving 50% of their outbound pipeline

Traction Complete

Vendor case study, outreach.ai, captured Oct 13, 2026

Read the story

Rolled out new forecasting process in 4 waves across 4,000 sellers

Siemens

Vendor case study, outreach.ai, captured Oct 13, 2026

Read the story

Questions about Actively and Outreach

Which is used more, Actively or Outreach?

Outreach has more customers on usedby: 34 against 11 for Actively.

Do companies use both Actively and Outreach?

Yes. 1 company uses both on usedby, including Verkada.

Who uses Actively?

11 companies on usedby, each with the public page that shows it. See who uses Actively.

Who uses Outreach?

34 companies on usedby, each with the public page that shows it. See who uses Outreach.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.