Fivetran vs Hightouch: who uses which
Customers, public proof and the companies that use both.
On usedby, 24 companies use Fivetran and 60 use Hightouch. 1 company uses both, including Perplexity. Fivetran leads among the Artificial Intelligence companies on usedby that use either tool, Hightouch among the DevTools & Infrastructure companies.Latest check Nov 12, 2026: 84 of 84 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Fivetran, Hightouch, or both
Every company with a public proof for at least one of the two tools.
23
listed for Fivetran only
1
company uses both
1 of them is listed through a job post on one side, the weakest proof.
59
listed for Hightouch only
On usedby, 23 companies are listed for Fivetran only, 59 are listed for Hightouch only and 1 uses both, 1 of them through a job post on one side, out of the 83 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Hightouch |
|---|---|
 Perplexityjob post for Hightouch | Job post, May 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Fivetran, Hightouch or both: a share of the companies on usedby, not of the market.
Listed for Fivetran onlyBothListed for Hightouch only
More common with Fivetran
- Artificial Intelligence6 of the 7 Artificial Intelligence companies on usedby that use either tool use Fivetran, 1 of them alongside Hightouch.
More common with Hightouch
- DevTools & Infrastructure5 of the 7 DevTools & Infrastructure companies on usedby that use either tool use Hightouch.
- Fintech & Payments7 of the 7 Fintech & Payments companies on usedby that use either tool use Hightouch.
- Marketplace5 of the 6 Marketplace companies on usedby that use either tool use Hightouch.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Fivetran, 0 of 5; Hightouch, 3 of 5. Missing facts remain unverified, not absent features.
FivetranHightouchWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Fivetran
Completed a 4-year data modernization effort in just 6 months.
Inova Health
Vendor case study, fivetran.com, captured Nov 12, 2026
Contributed to a 10% lift in customer lifetime value.
Superhuman
Vendor case study, fivetran.com, captured Nov 12, 2026
Hightouch
Estimated ROI from Match Booster 10–15×
Asana
Vendor case study, hightouch.com, captured Nov 11, 2026
How Salomon cut audience build time by 14x
Salomon
Vendor case study, hightouch.com, captured Nov 11, 2026
Evidence for your decision: Hightouch
Source observations. Check the required plan and conditions before choosing.
Documented tasks
RampEnrich and prioritize sales prospects
Ramp also uses Hightouch to enrich HubSpot and Outreach with relevant customer metadata, key events, product usage data, and other sales-related information.
ZeplinEnrich and prioritize sales prospects
Then, they used Hightouch to sync that model into Salesforce every hour and automatically create Leads that reach a certain threshold.
Choice criteria
Free trial or free plan: YesSourced observation
Plan: Unknown
For teams with limited use cases who want to get started with the free tier Reverse ETL Platform.
Usage limit: Up to 2 active syncsRecheck required
Plan: Basic Reverse ETL
Conditions: Product scope needs verification
Product: Hightouch Reverse ETL
Setup and limits: Basic Reverse ETL free tier only; no API quota or unlimited sync executions inferred.; Documented only; not_tested. No authenticated operation executed.
Basic Reverse ETL For teams with limited use cases who want to get started with the free tier Reverse ETL Platform. Get started Included Up to 2 active syncs Unlimited destination count Unlimited user seats
Questions about Fivetran and Hightouch
Which is used more, Fivetran or Hightouch?
Hightouch has more customers on usedby: 60 against 24 for Fivetran. Fivetran leads among the Artificial Intelligence companies on usedby that use either tool, Hightouch among the DevTools & Infrastructure companies.
Do companies use both Fivetran and Hightouch?
Yes. 1 company uses both on usedby, including Perplexity.
Who uses Fivetran?
24 companies on usedby, each with the public page that shows it. See who uses Fivetran.
Who uses Hightouch?
60 companies on usedby, each with the public page that shows it. See who uses Hightouch.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.