Invoca vs Movable Ink: who uses which
Customers, public proof and the companies that use both.
On usedby, 11 companies use Invoca and 68 use Movable Ink. 1 company uses both, including Frontier. Movable Ink leads among the Retail companies on usedby that use either tool.Latest check Oct 8, 2026: 79 of 79 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Invoca, Movable Ink, or both
Every company with a public proof for at least one of the two tools.
10
use only Invoca
1
company uses both
67
use only Movable Ink
10 companies use only Invoca, 67 use only Movable Ink and 1 uses both, out of the 78 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Invoca | First public proof, Movable Ink |
|---|---|---|
 Frontier | On or before Sep 2026 | On or before Oct 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Invoca, Movable Ink or both: a share of the companies on usedby, not of the market.
Invoca onlyBothMovable Ink only
More common with Movable Ink
- Retail14 of the 14 Retail companies on usedby that use either tool use Movable Ink.
- Airlines & Aviation Services6 of the 6 Airlines & Aviation Services companies on usedby that use either tool use Movable Ink.
- Gaming & Esports6 of the 6 Gaming & Esports companies on usedby that use either tool use Movable Ink.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
InvocaMovable InkWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Invoca
No reviewed story for Invoca yet.
Movable Ink
Including this email as part of the customer journey resulted in a 73% lift in revenue.
Toolstation
Vendor case study, movableink.com, captured Oct 8, 2026
Conversion rate: 255% increase
My Jewellery
Vendor case study, movableink.com, captured Oct 8, 2026
Questions about Invoca and Movable Ink
Which is used more, Invoca or Movable Ink?
Movable Ink has more customers on usedby: 68 against 11 for Invoca.
Do companies use both Invoca and Movable Ink?
Yes. 1 company uses both on usedby, including Frontier.
Who uses Invoca?
11 companies on usedby, each with the public page that shows it. See who uses Invoca.
Who uses Movable Ink?
68 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.