Lavender vs Qualified: who uses which
Customers, public proof and the companies that use both.
On usedby, 6 companies use Lavender and 38 use Qualified. 1 company uses both, including SaaStr. Qualified leads among the DevTools & Infrastructure companies on usedby that use either tool.Latest check Oct 8, 2026: 43 of 44 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Lavender, Qualified, or both
Every company with a public proof for at least one of the two tools.
5
use only Lavender
1
company uses both
37
use only Qualified
5 companies use only Lavender, 37 use only Qualified and 1 uses both, out of the 43 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Lavender |
|---|---|
 SaaStr | On or before Oct 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Lavender, Qualified or both: a share of the companies on usedby, not of the market.
Lavender onlyBothQualified only
More common with Qualified
- DevTools & Infrastructure12 of the 12 DevTools & Infrastructure companies on usedby that use either tool use Qualified.
- Marketing Tech5 of the 5 Marketing Tech companies on usedby that use either tool use Qualified, 1 of them alongside Lavender.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
LavenderQualifiedWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Lavender
No reviewed story for Lavender yet.
Qualified
1.7x lift in sourced and influenced pipeline opportunities
Quickbase
Vendor case study, qualified.com, captured Oct 8, 2026
Piper Email has influenced over $10M in pipeline
SUSE
Vendor case study, qualified.com, captured Oct 8, 2026
Questions about Lavender and Qualified
Which is used more, Lavender or Qualified?
Qualified has more customers on usedby: 38 against 6 for Lavender.
Do companies use both Lavender and Qualified?
Yes. 1 company uses both on usedby, including SaaStr.
Who uses Lavender?
6 companies on usedby, each with the public page that shows it. See who uses Lavender.
Who uses Qualified?
38 companies on usedby, each with the public page that shows it. See who uses Qualified.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.