Pigment vs Zest: who uses which
Customers, public proof and the companies that use both.
On usedby, 33 companies use Pigment and 28 use Zest. No company is listed with both yet. Pigment leads among the DevTools & Infrastructure companies on usedby that use either tool, Zest among the Banking & Mortgages companies.Latest check Oct 8, 2026: 51 of 61 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Pigment, Zest, or both
Every company with a public proof for at least one of the two tools.
33
use only Pigment
0
companies use both
28
use only Zest
33 companies use only Pigment, 28 use only Zest and 0 use both, out of the 61 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 8, 2026.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Pigment, Zest or both: a share of the companies on usedby, not of the market.
Pigment onlyBothZest only
More common with Pigment
- DevTools & Infrastructure5 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Pigment.
- Fintech & Payments5 of the 5 Fintech & Payments companies on usedby that use either tool use Pigment.
More common with Zest
- Banking & Mortgages23 of the 23 Banking & Mortgages companies on usedby that use either tool use Zest.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
PigmentZestWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Pigment
adoption of the tool has significantly expanded from around 100 users to over 400
FM Logistic
Vendor case study, pigment.com, published Sep 3, 2026
I’d estimate we’re at least 10 times more efficient during the planning process.
Bolt
Vendor case study, pigment.com, published Sep 3, 2026
Zest
No reviewed story for Zest yet.
Questions about Pigment and Zest
Which is used more, Pigment or Zest?
Pigment has more customers on usedby: 33 against 28 for Zest. Pigment leads among the DevTools & Infrastructure companies on usedby that use either tool, Zest among the Banking & Mortgages companies.
Do companies use both Pigment and Zest?
usedby has not found a company with a confirmed or observed line on both Pigment and Zest yet.
Who uses Pigment?
33 companies on usedby, each with the public page that shows it. See who uses Pigment.
Who uses Zest?
28 companies on usedby, each with the public page that shows it. See who uses Zest.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.