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How Arha Media uses Gupshup

10%

Lift in repeat subscriptions

As published on gupshup.ai, August 2024. Captured by usedby on Oct 8, 2026.

What happened

Arha Media runs WhatsApp marketing for its regional OTT platform Aha through Gupshup's Conversation Cloud, sending personalized rich media campaigns, new-release and renewal alerts, and subscription nudges. It also takes subscription payments directly in the chat and integrates its CRM for targeting.

Summary written by usedby from the source page, in English. The figures are those of Gupshup and Arha Media, not ours.

  • 4-5%“Every campaign with targeted content for a segment, for example, recently churned users, sees an unprecedented 4-5% conversion rate.”
  • 38%“boasting a high read rate of 38%, far superior to traditional channels like email”
  • 10,000“with nearly 10,000 people making payments through WhatsApp”

Since the implementation of WhatsApp, the brand has seen a 10% increase in the number of re-subscriptions. Every campaign with targeted content for a segment, for example, recently churned users, sees an unprecedented 4-5% conversion rate.

From the page. gupshup.ai, captured Oct 8, 2026

Partnering with Gupshup has revolutionized the way we interact with our audience. An incredibly reliable platform that is purpose-built for conversations, Gupshup Conversation Cloud has helped us grow repeat subscriptions by 10% with targeted campaigns.

Santhosh Kumar Reddy, Retention & SVOD Business Strategy, Arha Media, Arha Media. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 10%CheckedThe figure is on the page; its label is our wording.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Arha Media.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Arha Media uses GupshupCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20X+“WhatsApp delivered an overall ROAS of 20X+ across campaigns”Homecentre uses Gupshup. Another customer of Gupshup~8–15X“~8–15X Campaign ROI across brands”Azadea uses Gupshup. Another customer of Gupshup3.78%“3.78% reduction in support costs”Dot & Key uses Gupshup. Another customer of Gupshup