33%
“a 33% increase in click-through rates for all brand advertisements”
As published on hightouch.com. Captured by usedby on Oct 7, 2026.
What happened
Bol.com's advertising team uses Hightouch Customer Studio on top of its data warehouse to build advertising audiences from first-party data, replacing a legacy DMP and tracking pixels for on-site and in-app campaigns.
Summary written by usedby from the source page, in English. The figures are those of Hightouch and Bol.com, not ours.
- 109%“This shift to first-party data has led to a 109% increase in total audience reach, which has driven a 33% increase in click-through rates for all brand advertisements.”
Since implementing Hightouch Customer Studio, the marketing team has fully decommissioned all of the pixels powering their on-site and in-app advertising campaigns and replaced them with Hightouch audiences powered by first-party data.
We have petabytes of data here at Bol.com. Moving this data out of our data warehouse and pushing it to a traditional CDP would have been completely illogical. Hightouch lets us build really complex audiences in minutes, giving us everything we need to run A/B testing, measure performance, and optimize them so we can drive value immediately.
What the story claims, and what we checked
We compared the story with its live page on Oct 7, 2026.
- The figure: 33%CheckedPrinted word for word on the page, near the name of Bol.com.
- The passage quoted aboveCheckedCopied word for word from the page, near the name of Bol.com.
- Bol.com uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
- The result itselfNot checkedWe quote it; we did not measure it.
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