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How Cars.com uses Hightouch

As published on hightouch.com. Captured by usedby on Oct 7, 2026.

What happened

Cars.com uses Hightouch as a Composable CDP together with Iterable to deliver personalized email experiences to car shoppers. The team uses customer data to support an omnichannel strategy that generates new and repeat business.

Summary written by usedby from the source page, in English. The figures are those of Hightouch and Cars.com, not ours.

Watch the recording to hear how Cars.com has been able to radically transform the car shopping experience by unleashing the full potential of Iterable with a Composable CDP to deliver consistent, hyper-personalized experiences that connect with consumers.

From the page. hightouch.com, captured Oct 7, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 7, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Cars.com.
  • Cars.com uses HightouchCheckedConfirmed line. Latest check across sources: Oct 7, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

20%“they achieved a 20% lift in new-user activation through optimized email onboarding workflows”Anaconda uses Hightouch. Another customer of Hightouch33%“a 33% increase in click-through rates for all brand advertisements”Bol.com uses Hightouch. Another customer of Hightouch16%“16% increase in user activation rate”Calendly uses Hightouch. Another customer of Hightouch