The use case: how Comfrt deploys Siena AI
Comfrt deployed an AI agent named Brooke to handle customer support emails after ticket volume surged, automating routine inquiries while keeping an empathetic tone. It was rolled out alongside a move to a new help desk platform.
More reported results
Figures published in Siena AI’s case study. They are not independently measured by usedby.
A 65% automation rate.
In the customer’s words
Brooke is one single AI and yet solving more tickets in a week than our human teamSiena AI users in Fashion & Apparel
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Siena AI’s published case study. We check the public evidence; the results are reported by the vendor.
siena.cx- Source published
- Jan 29, 2025
- Last checked
- Oct 27, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 64%Checked
Printed word for word on the page, near the name of Comfrt.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Comfrt.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Comfrt uses Siena AIChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
It was an ambitious, three-week sprint but Comfrt saw immediate results: A 65% automation rate. A 64% reduction in response times.