The use case: how Cox deploys Cresta
Cox's residential sales and retention chat teams use Cresta's Agentic Assist to guide agents in real time with hints and suggested responses, Cresta Coach to let managers review all conversations and build coaching plans, and Cresta Insights to analyze conversation data for trends.
More reported results
Figures published in Cresta’s case study. They are not independently measured by usedby.
Sales managers were able to reduce new hire ramp time by 2 weeks
a 10-20% rise for Retention
highly engaged agents who followed Cresta’s Real-Time Dynamic Coaching achieved 10-15% higher revenue per chat for Residential Sales
4-6% increase in net revenue for Retention
In the customer’s words
I can dig into competitor issues by market, which allows me to go to product and marketing to get in front of issues proactivelyOther AI tools used by Cox
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Cresta users in Telecommunications
Companies in the same sector, with public evidence.
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Based on Cresta’s published case study. We check the public evidence; the results are reported by the vendor.
cresta.com- Last checked
- Nov 7, 2026
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- The figure: 20-30%Checked
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- The passage quoted aboveChecked
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- Cox uses CrestaChecked
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- The result itselfNot checked
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In the past year, improved conversation flows have led to a 20-30% increase in revenue per chat for Residential Sales and a 10-20% rise for Retention.