The use case: how Northwestern Mutual deploys Sprinklr
Northwestern Mutual used Sprinklr Insights to benchmark which content types and themes resonated in financial services, Sprinklr Social's Asset Manager to coordinate and approve campaign assets across teams, and the Rule Engine to automate comment moderation during its seven-day Instagram campaign.
More reported results
Figures published in Sprinklr’s case study. They are not independently measured by usedby.
a single post received 31,000 likes
the campaign’s social posts received more than 57,000 engagements
In the customer’s words
This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform. Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.Other AI tools used by Northwestern Mutual
Other public relationships recorded on usedby.
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Sprinklr users in Insurance & InsurTech
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Based on Sprinklr’s published case study. We check the public evidence; the results are reported by the vendor.
sprinklr.com- Last checked
- Oct 8, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 10XChecked
The figure is on the page; its label is our wording.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Northwestern Mutual.
- Northwestern Mutual uses SprinklrChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
In just seven days, the campaign’s social posts received more than 57,000 engagements, a 10X increase from the same week one year ago.