The use case: how Paychex deploys Qualified
Paychex uses Qualified on its website to ask visitors about their company size, states of operation and business priorities, check Salesforce for existing-client status, and route them to the right sales rep. Reps receive the qualification context and can see the page a visitor is viewing during a live interaction.
More reported results
Figures published in Qualified’s case study. They are not independently measured by usedby.
17% more marketing qualified leads.
A 7% increase in conversion rate in the first quarter of implementing Qualified.
In the customer’s words
Qualified helps us understand what prospects need, get them to the right sales rep faster, and give sellers the context to deliver a more personalized conversation.Other AI tools used by Paychex
Other public relationships recorded on usedby.
Explore Paychex’s AI stack
Qualified users in HR & Recruiting
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Qualified’s published case study. We check the public evidence; the results are reported by the vendor.
qualified.com- Last checked
- Nov 11, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 27%Checked
Printed word for word on the page, near the name of Paychex.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Paychex.
- Paychex uses QualifiedChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
After rolling out multimodal voice and chat, Paychex reported improvements across its funnel: