The use case: how Spotify deploys Slack
Spotify Advertising integrated Slack with Salesforce Sales Cloud so its ad sales, campaign management and account management teams can collaborate in automatically created campaign channels. It also uses workflows and a custom Pacing Bot built on Slack's API to send ad server alerts to relevant channels.
More reported results
Figures published in Slack’s case study. They are not independently measured by usedby.
increased its campaign delivery rate from 97% to 99%
Spotify Advertising deploys more than 20 workflows
In the customer’s words
We're using Slack to help us close deals faster by setting up dedicated campaign channels where our account teams can collaborate and discuss deal economics and deal work. So that way we can close deals and get them done faster.Other AI tools used by Spotify
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Slack users in Streaming & Content
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Based on Slack’s published case study. We check the public evidence; the results are reported by the vendor.
slack.com- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 40%Checked
Printed word for word on the page, near the name of Spotify.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Spotify.
- Spotify uses SlackChecked
Confirmed line.
- The result itselfNot checked
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Since integrating Slack for its advertising business, Satzberg says Spotify has seen a 40% increase in efficiency and productivity from its teams.