The use case: how Tigres UANL deploys Customer.io
Tigres UANL uses Customer.io as the activation layer on top of a unified fan profile built by Raidar, sending behavior-triggered and personalized email, push, and SMS messages. This includes real-time match notifications tied to each fan's favorite player, separate journeys for season pass holders and secondary-market fans, and communications for the SocioTigre loyalty program.
More reported results
Figures published in Customer.io’s case study. They are not independently measured by usedby.
Raidar integrates with the official league data partner, pulling around 20 million data points per week covering goals, substitutions, cards, and match events.
But over a full season, around 130,000 unique fans actually attend—because passes get transferred, resold, or lent between friends.
Tigres season pass holders own roughly 15,000 seats.
In the customer’s words
We always knew we had one of the most passionate fanbases in Mexico. What we didn’t have was the infrastructure to act on that passion at scale—across every touchpoint, every channel, every moment a fan interacts with this club. Now, for the first time, we can treat our entire fanbase the way we treat our best players — like individuals who deserve to be known, whether they’re in the stadium every match or watching from the other side of the world.Other companies using Customer.io
Customers across industries, with public evidence.
BufferConfirmed
Cosentino's Food GroupConfirmed
Georgia AquariumConfirmed
GuestReadyConfirmed
Kinnect.ClubConfirmed
KlarConfirmedGo straight to the source
Based on Customer.io’s published case study. We check the public evidence; the results are reported by the vendor.
customer.io- Source published
- Apr 29, 2026
- Last checked
- Nov 12, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 750,000 fan recordsChecked
Printed word for word on the page, near the name of Tigres UANL.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Tigres UANL.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Tigres UANL uses Customer.ioChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
Customer.io then triggers a personalized notification at the exact moment that player scores, enters the match, or gets subbed off—not a generic match update, but a message built around what that specific fan cares about, delivered in real time.