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How Traction Complete uses Outreach

50%

“driving 50% of their outbound pipeline”

As published on outreach.ai. Checked by usedby on Oct 13, 2026.

What happened

The business development team at Traction Complete uses Outreach as the core of its sales development work, including tracking team performance and running A/B tests and analytics to improve outbound messaging. It is part of their daily operations for outbound prospecting.

Summary written by usedby from the source page, in English. The figures are those of Outreach and Traction Complete, not ours.

Outreach is now an essential part of their daily operations, driving 50% of their outbound pipeline.

From the page. outreach.ai

BDRs basically spend their entire lives running out of Outreach, and they would just go catatonic. I don't think they would be able to live their lives without it.

Mark Wiechers, Business Development Manager, Traction Complete. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 50%CheckedPrinted word for word on the page, near the name of Traction Complete.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Traction Complete.
  • Traction Complete uses OutreachCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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