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How Verkada uses Clay

ConfirmedVendor case study · Checked Nov 5, 2026
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The use case: how Verkada deploys Clay

Verkada's growth team uses Clay to automate data enrichment for marketing campaigns. This includes finding prospects' LinkedIn profiles for ad targeting, scraping industry directories to build niche audiences, auto-generating personalized landing pages through Webflow, and finding accurate business addresses for direct mail.

In the customer’s words

Clay has helped substantially automate and simplify the data enrichment process across our entire growth team so that tasks that would take a week now take minutes or hours.
Davide Grieco, Head of Growth, Verkada — Source
Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It’s a no-code tool that has helped launch our best marketing products and earn real revenue
Talia Schleifer, Growth Associate, Verkada — Source
Clay speeds up your ramp period in a new country and reduces the overall SaaS bloat you get when you have single-point solutions for each region.
Cody Leovic, Senior Growth Manager, EMEA, Verkada — Source, captured Oct 2, 2026

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Based on Clay’s published case study. We check the public evidence; the results are reported by the vendor.

clay.com
Last checked
Nov 5, 2026
clay.comCaptured Clay case study about VerkadaOpen source capture
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What we compared with the page.

  • The figure: 2xChecked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Verkada.

  • Verkada uses ClayChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Davide and Talia have used Clay at Verkada to eliminate all manual enrichment work on the growth team and significantly improve their LinkedIn ad targeting, direct mail marketing, and, most importantly, lead conversions.
From the page. clay.com