The use case: how Verkada deploys Clay
Verkada's EMEA go-to-market team uses Clay as an orchestration layer to enrich accounts through waterfall workflows across many regional data sources and to validate emails with multiple validators. They also mine first-party data such as past emails and call transcripts for buying signals, and automate address lookups for direct mail campaigns.
More reported results
Figures published in Clay’s case study. They are not independently measured by usedby.
Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor
Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies.
First-party signal mining drives 100% lift in reply rate for warm lead reengagement
In the customer’s words
Clay speeds up your ramp period in a new country and reduces the overall SaaS bloat you get when you have single-point solutions for each region.Clay has helped substantially automate and simplify the data enrichment process across our entire growth team so that tasks that would take a week now take minutes or hours.Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It’s a no-code tool that has helped launch our best marketing products and earn real revenueOther AI tools used by Verkada
Other public relationships recorded on usedby.
Explore Verkada’s AI stack
Other companies using Clay
Customers across industries, with public evidence.
A-LIGNConfirmed
AlertMediaConfirmed
AnthropicConfirmed
CoverflexConfirmed
ElevenLabsConfirmed
Exit FiveConfirmedGo straight to the source
Based on Clay’s published case study. We check the public evidence; the results are reported by the vendor.
clay.com- Last checked
- Nov 5, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: £80,000Checked
Printed word for word on the page, near the name of Verkada.
- The passage quoted aboveChecked
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- Verkada uses ClayChecked
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- The result itselfNot checked
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By consolidating vendor relationships through Clay's 150+ data source ecosystem, Verkada saw their data coverage increase from 50% to over 80%, even within niche geographies.