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How Blue Bombers uses Tidio

70%

“Tidio now handles 70% of all chatbot inquiries without any human intervention.”

As published on tidio.com, May 2026. Checked by usedby on Oct 9, 2026.

What happened

The Blue Bombers use Tidio's Lyro AI agent to automatically answer routine fan questions on their website chat, and use Flows to guide fans through season ticket inquiries, renewals, and membership sign-ups. Instagram and Facebook DMs were also connected, and conversations are routed to the right team.

Summary written by usedby from the source page, in English. The figures are those of Tidio and Blue Bombers, not ours.

  • 1,409“1,409 Off-Season Interactions in 30 Days: Fans kept engaging with the Blue Bombers between seasons, giving the team a way to stay in touch with fans even when there are no games on the schedule”
  • 30%“30% of Chats Reach a Rep: And those are almost entirely high-priority, like ticket purchases and memberships, edge cases that require human decisions”

Tidio now handles 70% of all chatbot inquiries without any human intervention. The 30% that does reach reps is almost entirely high-priority: fans ready to buy tickets, ask complex questions, or join membership programs.

From the page. tidio.com

Now, our team can spend more time making outbound calls for those who have expressed interest, welcoming our fans who are new season ticket members, answering sales-related questions, and so much more.

Cody Mitchell, Email Marketing & CRM Manager at Winnipeg Blue Bombers. Source

What the story claims, and what we checked

What we compared with the page.

  • The figure: 70%CheckedPrinted word for word on the page, near the name of Blue Bombers.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Blue Bombers.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • Blue Bombers uses TidioCheckedConfirmed line.
  • The result itselfNot checkedWe quote it; we did not measure it.

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