AdCreative vs Movable Ink: who uses which
Customers, public proof and the companies that use both.
On usedby, 26 companies use AdCreative and 65 use Movable Ink. 1 company uses both, including Lenovo.Latest check Oct 8, 2026: 78 of 91 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses AdCreative, Movable Ink, or both
Every company with a public proof for at least one of the two tools.
25
use only AdCreative
1
company uses both
64
use only Movable Ink
25 companies use only AdCreative, 64 use only Movable Ink and 1 uses both, out of the 90 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Where it lands
Newest customers
We have not started tracking changes for Movable Ink yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Movable Ink |
|---|---|
 Lenovo | On or before Oct 2024 |
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
AdCreative
Movable InkWhat customers report
Results as the vendor or the customer published them, with the source and the date.
AdCreative
No reviewed story for AdCreative yet.
Movable Ink
One personalized block lifted revenue by 10% on average.
Huel
Vendor case study, movableink.com, captured Oct 8, 2026
25x increase in revenue per send
Ballard Designs
Vendor case study, movableink.com, captured Oct 8, 2026
Questions about AdCreative and Movable Ink
Which is used more, AdCreative or Movable Ink?
Movable Ink has more customers on usedby: 65 against 26 for AdCreative.
Do companies use both AdCreative and Movable Ink?
Yes. 1 company uses both on usedby, including Lenovo.
Who uses AdCreative?
26 companies on usedby, each with the public page that shows it. See who uses AdCreative.
Who uses Movable Ink?
65 companies on usedby, each with the public page that shows it. See who uses Movable Ink.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.