Amplitude vs ThoughtSpot: who uses which
Customers, public proof and the companies that use both.
On usedby, 43 companies use Amplitude and 63 use ThoughtSpot. 1 company uses both, including Cisco. Amplitude leads among the Artificial Intelligence companies on usedby that use either tool, ThoughtSpot among the Fintech & Payments companies.Latest check Nov 12, 2026: 105 of 106 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Amplitude, ThoughtSpot, or both
Every company with a public proof for at least one of the two tools.
42
listed for Amplitude only
1
company uses both
62
listed for ThoughtSpot only
On usedby, 42 companies are listed for Amplitude only, 62 are listed for ThoughtSpot only and 1 uses both, out of the 105 companies listed for at least one. An absent listing does not prove non-use.
Where it lands
Recently publicly listed customers
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, ThoughtSpot |
|---|---|
 Cisco | On or before Sep 2025 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Amplitude, ThoughtSpot or both: a share of the companies on usedby, not of the market.
Listed for Amplitude onlyBothListed for ThoughtSpot only
More common with Amplitude
- Artificial Intelligence6 of the 6 Artificial Intelligence companies on usedby that use either tool use Amplitude.
- DevTools & Infrastructure6 of the 6 DevTools & Infrastructure companies on usedby that use either tool use Amplitude.
More common with ThoughtSpot
- Fintech & Payments5 of the 7 Fintech & Payments companies on usedby that use either tool use ThoughtSpot.
- Banking & Mortgages4 of the 6 Banking & Mortgages companies on usedby that use either tool use ThoughtSpot.
- HealthTech & Digital Health4 of the 6 HealthTech & Digital Health companies on usedby that use either tool use ThoughtSpot.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Amplitude, 6 of 6; ThoughtSpot, 4 of 6. Missing facts remain unverified, not absent features.
AmplitudeThoughtSpotWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Amplitude
expanded rapidly to reach 690,000 retailers in the same market
Coca-Cola FEMSA
Vendor case study, amplitude.com, captured Nov 12, 2026
These data-backed decisions resulted in an 80% increase in activations
Salt Bank
Vendor case study, amplitude.com, captured Nov 12, 2026
ThoughtSpot
99% improvement - data Insights and further deep dives that took a month now accessible within 30 minutes
Frontify
Vendor case study, thoughtspot.com, captured Nov 11, 2026
50% reduction in paid search spend improved the banks revenue margin by roughly 30%
Austin Capital Bank
Vendor case study, thoughtspot.com, captured Nov 11, 2026
Questions about Amplitude and ThoughtSpot
Which is used more, Amplitude or ThoughtSpot?
ThoughtSpot has more customers on usedby: 63 against 43 for Amplitude. Amplitude leads among the Artificial Intelligence companies on usedby that use either tool, ThoughtSpot among the Fintech & Payments companies.
Do companies use both Amplitude and ThoughtSpot?
Yes. 1 company uses both on usedby, including Cisco.
Who uses Amplitude?
43 companies on usedby, each with the public page that shows it. See who uses Amplitude.
Who uses ThoughtSpot?
63 companies on usedby, each with the public page that shows it. See who uses ThoughtSpot.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.