Clay vs Goodfit: who uses which
Customers, public proof and the companies that use both.
On usedby, 52 companies use Clay and 10 use Goodfit. 1 company uses both, including Merge. Clay leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Nov 12, 2026: 61 of 62 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Clay, Goodfit, or both
Every company with a public proof for at least one of the two tools.
51
listed for Clay only
1
company uses both
9
listed for Goodfit only
On usedby, 51 companies are listed for Clay only, 9 are listed for Goodfit only and 1 uses both, out of the 61 companies listed for at least one. An absent listing does not prove non-use.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Clay |
|---|---|
 Merge | On or before Mar 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Clay, Goodfit or both: a share of the companies on usedby, not of the market.
Listed for Clay onlyBothListed for Goodfit only
More common with Clay
- Artificial Intelligence7 of the 9 Artificial Intelligence companies on usedby that use either tool use Clay.
- Marketing Tech8 of the 8 Marketing Tech companies on usedby that use either tool use Clay.
- DevTools & Infrastructure6 of the 6 DevTools & Infrastructure companies on usedby that use either tool use Clay, 1 of them alongside Goodfit.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Vendor facts checked: Clay, 4 of 6; Goodfit, 0 of 6. Missing facts remain unverified, not absent features.
Clay
GoodfitWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Clay
a 2x lift in outbound-sourced pipeline
depthfirst
Vendor case study, clay.com, captured Nov 11, 2026
a 19% increase in revenue per employee
Terrapinn
Vendor case study, clay.com, captured Nov 11, 2026
Goodfit
No reviewed story for Goodfit yet.
Evidence for your decision: Clay
Source observations. Check the required plan and conditions before choosing.
Documented tasks
No reviewed task examples are available yet.
Choice criteria
Free trial or free plan: YesSourced observation
Plan: Unknown
Start 14-day trial
Integration: SalesforceSourced observation
Plan: Unknown
Salesforce in Clay: Manage Salesforce data, create/update records, and access reports and views.
Pricing: UnknownNeeds verification
Plan: Free
Start building in Clay for free. No strings attached.
Integration: MinervaSourced observation
Plan: Unknown
Conditions: Requires an editable Clay table and configured Minerva enrichment.; Requires either authenticated own Minerva account or available Clay-provided key.; Enrich person requires full name plus email or phone; actual plan/provider access must be confirmed.
Product: Clay
Setup and limits: Provider path only; no broad API entitlement, guaranteed match or company field completeness.; Documentary only; not_tested. No authenticated vendor operation executed.
Enriching data with Minerva While in a Clay table, click Add enrichment and search for Minerva. Under Integrations, select one of the Minerva options. If you have your own account, click + Add account and go through authentication. Otherwise, use the Clay provided key.
Usage limit: 1 Action per enrichmentRecheck required
Plan: Unknown
Scope: Actions per enrichment
Conditions: Applies only to a workspace on current Actions and Data Credits pricing; confirm account pricing era.
Product: Clay
Setup and limits: Data Credits and external provider charges are separate; not a total per-prospect cost.; Multiple enrichment steps can consume multiple Actions. Enterprise monthly allowance discrepancy remains unresolved.; Documentary only; not_tested. No authenticated vendor operation executed.
Actions measure platform work (what you do). Data Credits measure data purchases (what you buy). Every enrichment typically consumes both—1 Action for the platform work, plus variable Data Credits for the data itself.
Data export: CSVSourced observation
Plan: Unknown
Conditions: Requires table access and existing enriched output available for authorized review/export.
Product: Clay
Setup and limits: CSV download has no Action or Data Credit charge in current guide; outbound GTM exports are separate.; No mandatory human review, output completeness or CRM delivery established.; Documentary only; not_tested. No authenticated vendor operation executed.
No. Exporting data to CSV does not consume an Action or any Data Credits. CSV export is a simple data download operation and does not count as platform usage or GTM execution.
Capabilities for agents: Clay
Documentation and operational tests are separate. A test covers only the stated task and operation.
Discover enabled Clay find-and-enrich tools and custom functionsDocumentation: Documented · Operational test: Not tested
Clay — Official publisher
Interface: MCP. Plan: Unknown. Version: Unknown.
Endpoint: https://api.clay.com/v3/mcp
Authentication: OAuth authorization-code flow with PKCE; Bearer access token
Permissions: mcp
Documented operations: tools/list (Read)
Manual setup: Register the MCP client through Clay dynamic client registration. Authorize a selected workspace in the browser with PKCE. Initialize the MCP session and send Mcp-Session-Id on subsequent calls. An admin must permit the client and enable the relevant functions.
Limits: Registration: burst of four requests, ten refills per hour per IP. Session expires after 14 days of inactivity.
Documented costs: MCP execution uses workspace credits at the equivalent in-product rate; no MCP surcharge. Per-operation prices are unknown.
run Clay's find-and-enrich tools and custom functions
tools/list
scope=mcp
https://api.clay.com/v3/mcp
No operational test was run.
Still to verify: Workspace-enabled tools, user credit caps and access were not inspected. No dynamic client registration, authentication or tool call was performed.
Questions about Clay and Goodfit
Which is used more, Clay or Goodfit?
Clay has more customers on usedby: 52 against 10 for Goodfit.
Do companies use both Clay and Goodfit?
Yes. 1 company uses both on usedby, including Merge.
Who uses Clay?
52 companies on usedby, each with the public page that shows it. See who uses Clay.
Who uses Goodfit?
10 companies on usedby, each with the public page that shows it. See who uses Goodfit.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.