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Clay vs Warmly: who uses which

Customers, public proof and the companies that use both.

On usedby, 48 companies use Clay and 30 use Warmly. 1 company uses both, including Pendo. Clay leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Oct 8, 2026: 77 of 78 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Clay, Warmly, or both

Every company with a public proof for at least one of the two tools.

47

use only Clay

1

company uses both

29

use only Warmly

47 companies use only Clay, 29 use only Warmly and 1 uses both, out of the 77 companies on usedby that use at least one of them.

48customers
31 confirmed 17 observed

Where it lands

Artificial Intelligence7
Marketing Tech7
DevTools & Infrastructure5

Newest customers

We have not started tracking changes for Clay yet.

30customers
20 confirmed 10 observed

Where it lands

Artificial Intelligence1
EdTech & E-learning1
Marketing Tech1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Clay and Warmly
Company
Pendo

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Clay, Warmly or both: a share of the companies on usedby, not of the market.

IndustryClay onlyBothWarmly only
Artificial Intelligence8 companies on usedby
88%0%12%
Marketing Tech7 companies on usedby
86%14%0%
DevTools & Infrastructure5 companies on usedby
100%0%0%

Clay onlyBothWarmly only

More common with Clay

  • Artificial Intelligence7 of the 8 Artificial Intelligence companies on usedby that use either tool use Clay.
  • Marketing Tech7 of the 7 Marketing Tech companies on usedby that use either tool use Clay, 1 of them alongside Warmly.
  • DevTools & Infrastructure5 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Clay.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

ClayWarmly
Customersusedby, latest check Oct 8, 2026Clay: 48 (31 confirmed, 17 observed)Warmly: 30 (20 confirmed, 10 observed)
PricingClay: Free: Free; Launch: $167 mo; Growth: $446 mo; Enterprise: contact salesclay.com, checked Oct 4, 2026Warmly: AI Web-Deanonymization: from $10,000 / year; Inbound Chat: from $20,000 / year; AI Inbound Autopilot: from $30,000 / yearwarmly.ai, checked Oct 8, 2026
Free trialClay: Free trial or free plan available.clay.com, checked Oct 4, 2026Not checked yet
SecurityClay: SOC 2 Type II, ISO 27001, ISO 42001trust.clay.com, checked Oct 4, 2026Not checked yet
IntegrationsClay: Salesforce, Salesloft, Outreach, Snowflake, HubSpot, Dynamics 365 CRM, Gong, Google BigQuery, Typeform, Smartlead.ai, Instantly, Semrushclay.com, checked Oct 4, 2026Warmly: HubSpot, Salesforce, Slack, Microsoft Teams, Marketo, Zoho, Pipedrive, Outreach, SalesLoft, Apollo, 6sense, Demandbasewarmly.ai, checked Oct 8, 2026
WebsiteClay: clay.comWarmly: warmly.ai

What customers report

Results as the vendor or the customer published them, with the source and the date.

Clay

new reps were revenue-generating 6x faster than before Clay

Pump

Vendor case study, clay.com, captured Oct 5, 2026

Read the story

a 15% increase in enterprise meetings booked

Merge

Vendor case study, clay.com, captured Oct 5, 2026

Read the story

Warmly

installed it on his Webflow site in about 30 seconds

ScaleU

Vendor case study, warmly.ai, captured Oct 8, 2026

Read the story

A $40K deal closed in just 7 days

Behavioral Signals

Vendor case study, warmly.ai, captured Oct 8, 2026

Read the story

Questions about Clay and Warmly

Which is used more, Clay or Warmly?

Clay has more customers on usedby: 48 against 30 for Warmly.

Do companies use both Clay and Warmly?

Yes. 1 company uses both on usedby, including Pendo.

Who uses Clay?

48 companies on usedby, each with the public page that shows it. See who uses Clay.

Who uses Warmly?

30 companies on usedby, each with the public page that shows it. See who uses Warmly.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.