Databricks vs Hightouch: who uses which
Customers, public proof and the companies that use both.
On usedby, 38 companies use Databricks and 52 use Hightouch. No company is listed with both yet. Databricks leads among the Fashion & Apparel companies on usedby that use either tool.Latest check Oct 8, 2026: 89 of 90 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Databricks, Hightouch, or both
Every company with a public proof for at least one of the two tools.
35
use only Databricks
0
companies use both
49
use only Hightouch
35 companies use only Databricks, 49 use only Hightouch and 0 use both, out of the 87 companies on usedby that use at least one of them.
3 more companies are listed for both, with a job post on one side: not counted as using both.
Where it lands
Newest customers
No new customer since tracking started on October 2, 2026.
Where it lands
Newest customers
We have not started tracking changes for Hightouch yet.
Who uses both
Companies with a confirmed or observed line on both tools.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Databricks
HightouchWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Databricks
Shell currently has over 100 AI projects running
Shell
Vendor case study, databricks.com, captured Oct 2, 2026
over 850 active power users successfully utilizing Databricks
KPMG
Vendor case study, databricks.com, captured Oct 2, 2026
Hightouch
a 33% increase in click-through rates for all brand advertisements
Bol.com
Vendor case study, hightouch.com, captured Oct 7, 2026
Boosted ad match rates by 170% on Facebook
The Zebra
Vendor case study, hightouch.com, captured Oct 7, 2026
Questions about Databricks and Hightouch
Which is used more, Databricks or Hightouch?
Hightouch has more customers on usedby: 52 against 38 for Databricks.
Do companies use both Databricks and Hightouch?
usedby has not found a company with a confirmed or observed line on both Databricks and Hightouch yet.
Who uses Databricks?
38 companies on usedby, each with the public page that shows it. See who uses Databricks.
Who uses Hightouch?
52 companies on usedby, each with the public page that shows it. See who uses Hightouch.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.