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Frase vs Profound: who uses which

Customers, public proof and the companies that use both.

On usedby, 21 companies use Frase and 39 use Profound. No company is listed with both yet. Frase leads among the Agency & Studio companies on usedby that use either tool, Profound among the DevTools & Infrastructure companies.Latest check Oct 8, 2026: 58 of 60 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Frase, Profound, or both

Every company with a public proof for at least one of the two tools.

21

use only Frase

0

companies use both

39

use only Profound

21 companies use only Frase, 39 use only Profound and 0 use both, out of the 60 companies on usedby that use at least one of them.

21customers
8 confirmed 13 observed

Where it lands

Agency & Studio5
Marketing Tech3
DevTools & Infrastructure2

Newest customers

No new customer since tracking started on October 2, 2026.

39customers
21 confirmed 18 observed

Where it lands

Fintech & Payments4
DevTools & Infrastructure3
Data & Analytics2

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Frase and Profound.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Frase, Profound or both: a share of the companies on usedby, not of the market.

IndustryFrase onlyBothProfound only
Agency & Studio5 companies on usedby
100%0%0%
DevTools & Infrastructure5 companies on usedby
40%0%60%

Frase onlyBothProfound only

More common with Frase

  • Agency & Studio5 of the 5 Agency & Studio companies on usedby that use either tool use Frase.

More common with Profound

  • DevTools & Infrastructure3 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Profound.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

FraseProfound
Customersusedby, latest check Oct 8, 2026Frase: 21 (8 confirmed, 13 observed)Profound: 39 (21 confirmed, 18 observed)
Top industryusedby, latest check Oct 8, 2026Frase: Agency & Studio (5)Profound: Fintech & Payments (4)
CategoryusedbyFrase: SEO & Content StrategyProfound: SEO & Content Strategy
PricingNot checked yetProfound: Trial: Free; Enterprise: contact salestryprofound.com, checked Oct 8, 2026
Free trialFrase: Free trial or free plan available.frase.io, checked Oct 7, 2026Profound: Free trial or free plan available.tryprofound.com, checked Oct 8, 2026
SecurityFrase: SOC 2 Type IIfrase.io, checked Oct 7, 2026Profound: SOC 2 Type IItryprofound.com, checked Oct 8, 2026
IntegrationsFrase: WordPress, Webflow, Sanity, Wix, FraseCMS, Google Search Console, Google Docs, Notion, Slack, Zapier, Make, n8nfrase.io, checked Oct 7, 2026Profound: Google Analytics, Vercel, Akamai, Cloudflare, Fastly, Netlify, Wordpress, Slack, Notion, Google Search Console, Adobe Analytics, Webflowtryprofound.com, checked Oct 8, 2026
WebsiteFrase: frase.ioProfound: tryprofound.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Frase

Opinion Stage saved 500+ hours on content creation over 18 months

Opinion Stage

Vendor case study, frase.io, published May 27, 2025

Read the story

V Digital Services achieved a 50% reduction in outline creation time

V Digital Services

Vendor case study, frase.io, published Jul 16, 2025

Read the story

Profound

Airbyte closed a $100,000 deal from ChatGPT in July 2025

Airbyte

Vendor case study, tryprofound.com, captured Oct 8, 2026

Read the story

set up full visibility across all the core prompts we cared about in less than 2 hours

Statsig

Vendor case study, tryprofound.com, captured Oct 8, 2026

Read the story

Questions about Frase and Profound

Which is used more, Frase or Profound?

Profound has more customers on usedby: 39 against 21 for Frase. Frase leads among the Agency & Studio companies on usedby that use either tool, Profound among the DevTools & Infrastructure companies.

Do companies use both Frase and Profound?

usedby has not found a company with a confirmed or observed line on both Frase and Profound yet.

Who uses Frase?

21 companies on usedby, each with the public page that shows it. See who uses Frase.

Who uses Profound?

39 companies on usedby, each with the public page that shows it. See who uses Profound.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.