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Frase vs Surfer: who uses which

Customers, public proof and the companies that use both.

On usedby, 21 companies use Frase and 53 use Surfer. No company is listed with both yet. Frase leads among the Agency & Studio companies on usedby that use either tool, Surfer among the Marketing Tech companies.Latest check Oct 2, 2026: 69 of 74 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Frase, Surfer, or both

Every company with a public proof for at least one of the two tools.

21

use only Frase

0

companies use both

53

use only Surfer

21 companies use only Frase, 53 use only Surfer and 0 use both, out of the 74 companies on usedby that use at least one of them.

21customers
8 confirmed 13 observed

Where it lands

Agency & Studio5
Marketing Tech3
DevTools & Infrastructure2

Newest customers

No new customer since tracking started on October 2, 2026.

53customers
19 confirmed 34 observed

Where it lands

Marketing Tech6
DevTools & Infrastructure4
Fintech & Payments4

Newest customers

No new customer since tracking started on October 2, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Frase and Surfer.

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Frase, Surfer or both: a share of the companies on usedby, not of the market.

IndustryFrase onlyBothSurfer only
Marketing Tech9 companies on usedby
33%0%67%
Agency & Studio6 companies on usedby
83%0%17%
DevTools & Infrastructure6 companies on usedby
33%0%67%

Frase onlyBothSurfer only

More common with Frase

  • Agency & Studio5 of the 6 Agency & Studio companies on usedby that use either tool use Frase.

More common with Surfer

  • Marketing Tech6 of the 9 Marketing Tech companies on usedby that use either tool use Surfer.
  • DevTools & Infrastructure4 of the 6 DevTools & Infrastructure companies on usedby that use either tool use Surfer.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

FraseSurfer
Customersusedby, latest check Oct 2, 2026Frase: 21 (8 confirmed, 13 observed)Surfer: 53 (19 confirmed, 34 observed)
Top industryusedby, latest check Oct 2, 2026Frase: Agency & Studio (5)Surfer: Marketing Tech (6)
Free trialFrase: Free trial or free plan available.frase.io, checked Oct 7, 2026Not checked yet
SecurityFrase: SOC 2 Type IIfrase.io, checked Oct 7, 2026Not checked yet
IntegrationsFrase: WordPress, Webflow, Sanity, Wix, FraseCMS, Google Search Console, Google Docs, Notion, Slack, Zapier, Make, n8nfrase.io, checked Oct 7, 2026Surfer: Keyword Surfer, Contentful, ChatGPT, Jasper, Zapier, Google Docs, WordPresssurferseo.com, checked Oct 4, 2026
WebsiteFrase: frase.ioSurfer: surferseo.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Frase

Opinion Stage saved 500+ hours on content creation over 18 months

Opinion Stage

Vendor case study, frase.io, published May 27, 2025

Read the story

V Digital Services achieved a 50% reduction in outline creation time

V Digital Services

Vendor case study, frase.io, published Jul 16, 2025

Read the story

Surfer

No reviewed story for Surfer yet.

Questions about Frase and Surfer

Which is used more, Frase or Surfer?

Surfer has more customers on usedby: 53 against 21 for Frase. Frase leads among the Agency & Studio companies on usedby that use either tool, Surfer among the Marketing Tech companies.

Do companies use both Frase and Surfer?

usedby has not found a company with a confirmed or observed line on both Frase and Surfer yet.

Who uses Frase?

21 companies on usedby, each with the public page that shows it. See who uses Frase.

Who uses Surfer?

53 companies on usedby, each with the public page that shows it. See who uses Surfer.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.