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Guru vs Loopio: who uses which

Customers, public proof and the companies that use both.

On usedby, 26 companies use Guru and 24 use Loopio. No company is listed with both yet.Latest check Oct 8, 2026: 48 of 50 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Guru, Loopio, or both

Every company with a public proof for at least one of the two tools.

26

use only Guru

0

companies use both

24

use only Loopio

26 companies use only Guru, 24 use only Loopio and 0 use both, out of the 50 companies on usedby that use at least one of them.

26customers
11 confirmed 15 observed

Where it lands

Fintech & Payments4
E-commerce & D2C3
Travel & Hospitality2

Newest customers

No new customer since tracking started on October 3, 2026.

24customers
18 confirmed 6 observed

Where it lands

IT Services & System Integration2
Marketing Tech2
Banking & Mortgages1

Newest customers

No new customer since tracking started on October 8, 2026.

Who uses both

Companies with a confirmed or observed line on both tools.

No company uses both yetusedby has not found a company with a confirmed or observed line on both Guru and Loopio.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

GuruLoopio
Customersusedby, latest check Oct 8, 2026Guru: 26 (11 confirmed, 15 observed)Loopio: 24 (18 confirmed, 6 observed)
Top industryusedby, latest check Oct 8, 2026Guru: Fintech & Payments (4)Loopio: No clear lead
WebsiteGuru: getguru.comLoopio: loopio.com

Pricing, security and data residency are not checked yet. usedby adds them from each vendor's public pages, with the date of the check.

What customers report

Results as the vendor or the customer published them, with the source and the date.

Guru

No reviewed story for Guru yet.

Loopio

RFP team contributes to 50%+ of new revenue won

Businessolver

Vendor case study, loopio.com, published Dec 5, 2017

Read the story

Matthew Bianco, Senior Sales Engineer at Netskope, leverages content from the Loopio Library to complete up to 90% of each project

Netskope

Vendor case study, loopio.com, published May 10, 2018

Read the story

Questions about Guru and Loopio

Which is used more, Guru or Loopio?

Guru has more customers on usedby: 26 against 24 for Loopio.

Do companies use both Guru and Loopio?

usedby has not found a company with a confirmed or observed line on both Guru and Loopio yet.

Who uses Guru?

26 companies on usedby, each with the public page that shows it. See who uses Guru.

Who uses Loopio?

24 companies on usedby, each with the public page that shows it. See who uses Loopio.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.