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Guru vs Sana: who uses which

Customers, public proof and the companies that use both.

On usedby, 23 companies use Guru and 35 use Sana. 1 company uses both, including Brex. Sana leads among the Fintech & Payments companies on usedby that use either tool.Latest check Oct 13, 2026: 58 of 58 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Guru, Sana, or both

Every company with a public proof for at least one of the two tools.

22

use only Guru

1

company uses both

34

use only Sana

22 companies use only Guru, 34 use only Sana and 1 uses both, out of the 57 companies on usedby that use at least one of them.

23customers
10 confirmed 13 observed

Where it lands

E-commerce & D2C3
Fintech & Payments2
Gaming & Esports2
35customers
0 confirmed 35 observed

Where it lands

Fintech & Payments4
Manufacturing3
Agency & Studio2

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Guru and Sana
Company
Brex

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

GuruSana
Customersusedby, latest check Oct 13, 2026Guru: 23 (10 confirmed, 13 observed)Sana: 35 (0 confirmed, 35 observed)
PricingNot checked yetSana: Enterprise: contact salessanalabs.com, checked Oct 4, 2026
IntegrationsNot checked yetSana: Google Drive, Github, Slack, Zendesk, Confluence, Sharepoint, Jira, Teams, Salesforce, Gmail, Workday, Outlooksanalabs.com, checked Oct 4, 2026
WebsiteGuru: getguru.comSana: sanalabs.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Guru

How Thinkific uses Guru

Thinkific

Vendor case study, getguru.com, captured Oct 9, 2026

Read the story

How SeatGeek uses Guru

SeatGeek

Vendor case study, getguru.com, captured Oct 9, 2026

Read the story

Sana

No reviewed story for Sana yet.

Questions about Guru and Sana

Which is used more, Guru or Sana?

Sana has more customers on usedby: 35 against 23 for Guru.

Do companies use both Guru and Sana?

Yes. 1 company uses both on usedby, including Brex.

Who uses Guru?

23 companies on usedby, each with the public page that shows it. See who uses Guru.

Who uses Sana?

35 companies on usedby, each with the public page that shows it. See who uses Sana.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.