Hightouch vs Monte Carlo: who uses which
Customers, public proof and the companies that use both.
On usedby, 52 companies use Hightouch and 69 use Monte Carlo. 2 companies use both, including Blend and WHOOP. Hightouch leads among the DevTools & Infrastructure companies on usedby that use either tool, Monte Carlo among the Media & Publishing companies.Latest check Oct 8, 2026: 121 of 121 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Hightouch, Monte Carlo, or both
Every company with a public proof for at least one of the two tools.
50
use only Hightouch
2
companies use both
67
use only Monte Carlo
50 companies use only Hightouch, 67 use only Monte Carlo and 2 use both, out of the 119 companies on usedby that use at least one of them.
Where it lands
Newest customers
We have not started tracking changes for Hightouch yet.
Where it lands
Newest customers
No new customer since tracking started on October 7, 2026.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Monte Carlo |
|---|---|
 Blend | On or before Jul 2026 |
 WHOOP | On or before Jul 2026 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Hightouch, Monte Carlo or both: a share of the companies on usedby, not of the market.
Hightouch onlyBothMonte Carlo only
More common with Hightouch
- DevTools & Infrastructure3 of the 5 DevTools & Infrastructure companies on usedby that use either tool use Hightouch.
- Marketplace3 of the 5 Marketplace companies on usedby that use either tool use Hightouch.
More common with Monte Carlo
- Media & Publishing4 of the 6 Media & Publishing companies on usedby that use either tool use Monte Carlo.
- Fintech & Payments3 of the 5 Fintech & Payments companies on usedby that use either tool use Monte Carlo.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
HightouchMonte CarloWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Hightouch
a 33% increase in click-through rates for all brand advertisements
Bol.com
Vendor case study, hightouch.com, captured Oct 7, 2026
Boosted ad match rates by 170% on Facebook
The Zebra
Vendor case study, hightouch.com, captured Oct 7, 2026
Monte Carlo
No reviewed story for Monte Carlo yet.
Questions about Hightouch and Monte Carlo
Which is used more, Hightouch or Monte Carlo?
Monte Carlo has more customers on usedby: 69 against 52 for Hightouch. Hightouch leads among the DevTools & Infrastructure companies on usedby that use either tool, Monte Carlo among the Media & Publishing companies.
Do companies use both Hightouch and Monte Carlo?
Yes. 2 companies use both on usedby, including Blend and WHOOP.
Who uses Hightouch?
52 companies on usedby, each with the public page that shows it. See who uses Hightouch.
Who uses Monte Carlo?
69 companies on usedby, each with the public page that shows it. See who uses Monte Carlo.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.