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Mixpanel vs Pendo: who uses which

Customers, public proof and the companies that use both.

On usedby, 45 companies use Mixpanel and 42 use Pendo. 1 company uses both, including Nasdaq. Mixpanel leads among the Artificial Intelligence companies on usedby that use either tool.Latest check Nov 13, 2026: 87 of 87 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.

Who uses Mixpanel, Pendo, or both

Every company with a public proof for at least one of the two tools.

44

listed for Mixpanel only

1

company uses both

41

listed for Pendo only

On usedby, 44 companies are listed for Mixpanel only, 41 are listed for Pendo only and 1 uses both, out of the 86 companies listed for at least one. An absent listing does not prove non-use.

45customers
4 confirmed 7 declared 33 observed 1 signal

Where it lands

Artificial Intelligence5
HealthTech & Digital Health4
DevTools & Infrastructure3

Recently publicly listed customers

No new public customer listing since tracking started on October 6, 2026.

42customers
20 confirmed 2 declared 20 observed

Where it lands

Fintech & Payments3
Logistics & Supply Chain3
Accounting & Audit2

Who uses both

Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.

Companies that use both Mixpanel and Pendo
CompanyFirst public proof, Mixpanel
NasdaqOn or before Dec 2024

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Mixpanel, Pendo or both: a share of the companies on usedby, not of the market.

IndustryListed for Mixpanel onlyBothListed for Pendo only
Artificial Intelligence7 companies on usedby
71%0%29%
Fintech & Payments6 companies on usedby
50%0%50%

Listed for Mixpanel onlyBothListed for Pendo only

More common with Mixpanel

  • Artificial Intelligence5 of the 7 Artificial Intelligence companies on usedby that use either tool use Mixpanel.

Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Vendor facts checked: Mixpanel, 5 of 7; Pendo, 5 of 7. Missing facts remain unverified, not absent features.

MixpanelPendo
Customersusedby, latest check Nov 13, 2026Mixpanel: 45 (4 confirmed, 7 declared, 33 observed, 1 job-post signal)Pendo: 42 (20 confirmed, 2 declared, 20 observed)
PricingMixpanel: Free: $0 Free forever; Growth: $0; Enterprise: contact salesmixpanel.com, checked Oct 7, 2026Pendo: Pendo Free · FreeBase · Custom quoteCore · Custom quoteUltimate · Custom quotependo.io, checked Nov 13, 2026
SecurityMixpanel: SOC 2 Type II, ISO 27001, ISO 27701mixpanel.com, checked Nov 13, 2026Pendo: SOC 2 Type II, PCI DSS, HIPAAtrust.pendo.io, checked Nov 13, 2026
Your dataNo verified public evidenceNo verified public evidence
Data residencyNo verified public evidencePendo: Customer-selected environment · Pendo offers separate environments in the US, EU, Japan and Australia. The US is the default.support.pendo.io, checked Nov 13, 2026
Free trialMixpanel: Free trial or free plan available.mixpanel.com, checked Nov 13, 2026Pendo: Free trial or free plan available.pendo.io, checked Nov 13, 2026
LanguagesMixpanel: English, Japanese, Korean, Indonesianmixpanel.com, checked Nov 13, 2026No verified public evidence
IntegrationsMixpanel: Claude, Snowflake, Braze, Mailchimp, Auth0, MoEngage, Customer.io, Appcues, Anodot, Freshpaint, Leanplum, Tenjinmixpanel.com, checked Nov 13, 2026Pendo: HubSpot, Intercom, Jira, Marketo, Okta, Salesforce, Segment, Zendeskpendo.io, checked Nov 13, 2026
WebsiteMixpanel: mixpanel.comPendo: pendo.io

What customers report

Results as the vendor or the customer published them, with the source and the date.

Mixpanel

Increased conversion by 7.8% through A/B experimentation results

Olo

Vendor case study, mixpanel.com, captured Oct 16, 2026

Read the story

DocuSign increased free account creation by 15%.

Docusign

Vendor case study, mixpanel.com, captured Oct 16, 2026

Read the story

Pendo

21% increase in feature adoption

Brightly

Vendor case study, pendo.io, captured Nov 13, 2026

Read the story

60% user-base growth past the pilot in a few months

Ticketmaster

Vendor case study, pendo.io, published Jun 2, 2026

Read the story

Questions about Mixpanel and Pendo

Which is used more, Mixpanel or Pendo?

Mixpanel has more customers on usedby: 45 against 42 for Pendo.

Do companies use both Mixpanel and Pendo?

Yes. 1 company uses both on usedby, including Nasdaq.

Who uses Mixpanel?

45 companies on usedby, each with the public page that shows it. See who uses Mixpanel.

Who uses Pendo?

42 companies on usedby, each with the public page that shows it. See who uses Pendo.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of four proof levels: confirmed, declared by the company itself, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.