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Tray.io vs Workato: who uses which

Customers, public proof and the companies that use both.

On usedby, 27 companies use Tray.io and 44 use Workato. 2 companies use both, including Cisco and Pendo. Tray.io leads among the Marketing Tech companies on usedby that use either tool.Latest check Oct 8, 2026: 69 of 71 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.

Who uses Tray.io, Workato, or both

Every company with a public proof for at least one of the two tools.

25

use only Tray.io

2

companies use both

42

use only Workato

25 companies use only Tray.io, 42 use only Workato and 2 use both, out of the 69 companies on usedby that use at least one of them.

27customers
17 confirmed 10 observed

Where it lands

Marketing Tech5
DevTools & Infrastructure3
Data & Analytics2

Newest customers

No new customer since tracking started on October 5, 2026.

44customers
15 confirmed 21 observed 8 signals

Where it lands

DevTools & Infrastructure5
Fintech & Payments3
Marketing Tech3

Newest customers

We have not started tracking changes for Workato yet.

Who uses both

Companies with a confirmed or observed line on both tools.

Companies that use both Tray.io and Workato
Company
Cisco
Pendo

By industry

Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Tray.io, Workato or both: a share of the companies on usedby, not of the market.

IndustryTray.io onlyBothWorkato only
DevTools & Infrastructure6 companies on usedby
50%0%50%
Marketing Tech6 companies on usedby
66%17%17%

Tray.io onlyBothWorkato only

More common with Tray.io

  • Marketing Tech5 of the 6 Marketing Tech companies on usedby that use either tool use Tray.io, 1 of them alongside Workato.

Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.

Side by side

Facts from our data and from each vendor's public pages. Each line says where it comes from.

Tray.ioWorkato
Customersusedby, latest check Oct 8, 2026Tray.io: 27 (17 confirmed, 10 observed)Workato: 44 (15 confirmed, 21 observed, 8 job-post signals)
Top industryusedby, latest check Oct 8, 2026Tray.io: Marketing Tech (5)Workato: No clear lead
CategoryusedbyTray.io: Automation & IntegrationWorkato: Automation & Integration
SecurityTray.io: SOC 2 Type II, HIPAAtray.ai, checked Oct 7, 2026Workato: SOC 2 (type not stated), ISO 27001, ISO 27701, ISO 42001, HIPAA, PCI DSS, IRAPworkato.com, checked Oct 4, 2026
Data residencyTray.io: US, EU, APACtray.ai, checked Oct 7, 2026Workato: U.S., E.U., Japan, Singapore, China, Israel, Australia, Koreaworkato.com, checked Oct 4, 2026
IntegrationsTray.io: Salesforce, NetSuite, Marketo, HubSpot, Okta, Google Workspace, Slack, Jira, Workday, Shopify, Snowflake, Databrickstray.ai, checked Oct 7, 2026Workato: Salesforce, Slack, Marketo, NetSuite, Google Drive, Workday, ServiceNow, Snowflake, Zendesk, Jira, Zoom, OpenAIworkato.com, checked Oct 4, 2026
WebsiteTray.io: tray.ioWorkato: workato.com

What customers report

Results as the vendor or the customer published them, with the source and the date.

Tray.io

No reviewed story for Tray.io yet.

Workato

Reduced integration delivery time from 3–6 months to weeks

Vodafone

Vendor case study, workato.com, captured Oct 5, 2026

Read the story

approximately 10 minutes saved per employee

Refresco

Vendor case study, workato.com, captured Oct 5, 2026

Read the story

Questions about Tray.io and Workato

Which is used more, Tray.io or Workato?

Workato has more customers on usedby: 44 against 27 for Tray.io.

Do companies use both Tray.io and Workato?

Yes. 2 companies use both on usedby, including Cisco and Pendo.

Who uses Tray.io?

27 companies on usedby, each with the public page that shows it. See who uses Tray.io.

Who uses Workato?

44 companies on usedby, each with the public page that shows it. See who uses Workato.

How does usedby count customers?

A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.