Tray.io vs Zapier: who uses which
Customers, public proof and the companies that use both.
On usedby, 27 companies use Tray.io and 53 use Zapier. 1 company uses both, including Zendesk. Tray.io leads among the Marketing Tech companies on usedby that use either tool, Zapier among the DevTools & Infrastructure companies.Latest check Oct 5, 2026: 79 of 80 public lines checked. Counts include every proof level, job-post signals included. Companies named on both have a confirmed or observed line on each side.
Who uses Tray.io, Zapier, or both
Every company with a public proof for at least one of the two tools.
26
use only Tray.io
1
company uses both
52
use only Zapier
26 companies use only Tray.io, 52 use only Zapier and 1 uses both, out of the 79 companies on usedby that use at least one of them.
Where it lands
Newest customers
No new customer since tracking started on October 5, 2026.
Where it lands
Newest customers
We have not started tracking changes for Zapier yet.
Who uses both
Companies with a confirmed or observed line on both tools.
| Company | First public proof, Zapier |
|---|---|
 Zendesk | On or before Oct 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Tray.io, Zapier or both: a share of the companies on usedby, not of the market.
Tray.io onlyBothZapier only
More common with Tray.io
- Marketing Tech5 of the 8 Marketing Tech companies on usedby that use either tool use Tray.io.
More common with Zapier
- DevTools & Infrastructure6 of the 9 DevTools & Infrastructure companies on usedby that use either tool use Zapier.
Source: confirmed and observed usedby lines. Job-post signals, the weakest proof level, are left out of these shares.
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Tray.ioZapierWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Tray.io
No reviewed story for Tray.io yet.
Zapier
Slashing Lead Response Time by 90%
Vendavo
Vendor case study, zapier.com, captured Oct 4, 2026
How Vendasta recovered $1M in revenue with automation and AI
Vendasta
Vendor case study, zapier.com, captured Oct 4, 2026
Questions about Tray.io and Zapier
Which is used more, Tray.io or Zapier?
Zapier has more customers on usedby: 53 against 27 for Tray.io. Tray.io leads among the Marketing Tech companies on usedby that use either tool, Zapier among the DevTools & Infrastructure companies.
Do companies use both Tray.io and Zapier?
Yes. 1 company uses both on usedby, including Zendesk.
Who uses Tray.io?
27 companies on usedby, each with the public page that shows it. See who uses Tray.io.
Who uses Zapier?
53 companies on usedby, each with the public page that shows it. See who uses Zapier.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company is named as using both tools when its lines on both are confirmed or observed.