Yellow.ai vs Zowie: who uses which
Customers, public proof and the companies that use both.
On usedby, 27 companies use Yellow.ai and 24 use Zowie. 1 company uses both, including Decathlon. Zowie leads among the E-commerce & D2C companies on usedby that use either tool.Latest check Oct 8, 2026: 51 of 51 public lines checked. Counts include every proof level, job-post signals included. A company on both tools counts at any proof level, and a job post on one side is marked as such.
Who uses Yellow.ai, Zowie, or both
Every company with a public proof for at least one of the two tools.
26
use only Yellow.ai
1
company uses both
23
use only Zowie
26 companies use only Yellow.ai, 23 use only Zowie and 1 uses both, out of the 50 companies on usedby that use at least one of them.
Who uses both
Companies with a public line on both tools, at any proof level: the strongest proofs come first, and a job post is marked.
| Company | First public proof, Zowie |
|---|---|
 Decathlon | On or before Dec 2024 |
By industry
Which tool the companies on usedby use, by industry. Shares of the companies on usedby that use Yellow.ai, Zowie or both: a share of the companies on usedby, not of the market.
Yellow.ai onlyBothZowie only
More common with Zowie
- E-commerce & D2C5 of the 8 E-commerce & D2C companies on usedby that use either tool use Zowie.
- Retail5 of the 7 Retail companies on usedby that use either tool use Zowie, 1 of them alongside Yellow.ai.
Source: every usedby line, from confirmed proofs to job-post signals (the weakest proof level).
Side by side
Facts from our data and from each vendor's public pages. Each line says where it comes from.
Yellow.aiZowieWhat customers report
Results as the vendor or the customer published them, with the source and the date.
Yellow.ai
Isha has successfully handled over 21,000 customer and dealer calls with seamless integration
Sony India
Vendor case study, yellow.ai, published Apr 5, 2023
3M+ users engaged within weeks of launch.
Lulu Hypermarket
Vendor case study, yellow.ai, published Apr 20, 2026
Zowie
No reviewed story for Zowie yet.
Questions about Yellow.ai and Zowie
Which is used more, Yellow.ai or Zowie?
Yellow.ai has more customers on usedby: 27 against 24 for Zowie.
Do companies use both Yellow.ai and Zowie?
Yes. 1 company uses both on usedby, including Decathlon.
Who uses Yellow.ai?
27 companies on usedby, each with the public page that shows it. See who uses Yellow.ai.
Who uses Zowie?
24 companies on usedby, each with the public page that shows it. See who uses Zowie.
How does usedby count customers?
A company counts when a public page shows it: a vendor's customer page, a case study, a press release or a job post, most saved with a dated capture. Every line is a customer, at one of three proof levels: confirmed, observed or signal (a job post, the weakest). A company counts as using both tools when it has a line on each, at any level; the list shows the strongest proofs first and marks job posts.