Best OneSignal alternatives
Customer engagement platform with messaging channels and AI-assisted lifecycle campaigns.
Last updated November 13, 2026
Top OneSignal alternatives on usedby: Movable Ink, Bloomreach, and Optimove. OneSignal has 40 public customers on usedby. 15 other tools of the same or a competing category, from other vendors, have public customers.Latest check Nov 13, 2026: 502 of 522 public lines checked. Every public proof counts as a customer, from case studies to job posts. The proof level stays visible: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof).
Ranked by public customers
Tools of the same or a competing category, from another vendor. Open a row for its customers, sources and facts; shared customers never set the order.
1
Movable InkAI content personalization and decisioning for CRM channels such as email, app and web.66customers66 customers: 56 confirmed, 10 observed.
Customers include Meta, NBA, and Warner Bros.
Largest industry on usedby: Retail, 14 customers.
1 company is listed on both Movable Ink and OneSignal.
Source: movableink.com, latest capture Nov 10, 2026.
2
BloomreachAI personalization platform for marketing, product search and conversational shopping in e-commerce.56customers56 customers: 21 confirmed, 35 observed.
Customers include Deutsche Telekom, 260 Sample Sale, and American Meadows.
Largest industry on usedby: Retail, 13 customers.
No company is listed on both Bloomreach and OneSignal yet.
Source: bloomreach.com, latest capture Nov 9, 2026.
Our main goal isn’t purely incremental orders, it’s making sure our customers are more satisfied with the communication they receive from us. Relevance over volume.
Maarten Meijer, Digital Marketing Manager, New York Pizza, New York Pizza. Source 3
OptimoveAI-driven CRM marketing platform with marketing agents and self-optimizing multichannel campaigns.50customers50 customers: 41 confirmed, 9 observed.
Customers include Coca-Cola, Caesars Entertainment, and 2UP.
Largest industry on usedby: Gaming & Esports, 25 customers.
No company is listed on both Optimove and OneSignal yet.
Source: optimove.com, latest capture Nov 11, 2026.
Every time you don't land in the inbox, you're missing an opportunity, and you should see it as a commercial problem.
Lucy Wigglesworth, Head of CRM, Tesco Bank, Tesco Bank. Source 4
SmartlyAI advertising platform that unifies creative production and media buying across social, CTV and open web.48customers48 customers: 34 confirmed, 14 observed.
Customers include Samsung, Spotify, and T-Mobile.
No company is listed on both Smartly and OneSignal yet.
Source: smartly.io, latest capture Nov 10, 2026.
5
Insider OneAI customer engagement platform for personalized journeys across web, app, email, SMS and WhatsApp.46customers46 customers: 35 confirmed, 11 observed.
Customers include Coca-Cola, Samsung, and Toyota.
No company is listed on both Insider One and OneSignal yet.
Source: insiderone.com, latest capture Nov 10, 2026.
We're delighted with the results of this campaign, and the teamwork we've built with Insider One. We're excited to do more.
Manager of Digital Channels, Manager of Digital Channels, Coca-Cola. Source 6
InvocaAI call tracking, conversation intelligence and voice and SMS agents that tie phone conversations to revenue.37customers37 customers: 26 confirmed, 11 observed.
Customers include Mutual of Omaha, 1000Bulbs.com, and 1st Family Dental.
Largest industry on usedby: Hospitals & Care Providers, 11 customers.
No company is listed on both Invoca and OneSignal yet.
Latest capture across its sources: Nov 10, 2026.
7
Customer.io35customers35 customers: 15 confirmed, 18 observed.
Customers include Buffer, Cosentino's Food Group, and Georgia Aquarium.
1 company is listed on both Customer.io and OneSignal.
Pricing: published paid tiers. Source
Latest capture across its sources: Nov 12, 2026.
Gemini creates experience and message, and then delivers it back into Customer.io. Customer.io then delivers it as a push notification. So it just does hyper-personalization in a way that we didn't think we could do before.
Omar Alvarez, Founder, Kinnect.Club. Source 8
AppierAI-native adtech and martech suite for user acquisition, personalization and customer data activation.32customers32 customers: 8 confirmed, 24 observed.
Customers include Toyota, Carrefour, and Audi.
Largest industry on usedby: Gaming & Esports, 7 customers.
No company is listed on both Appier and OneSignal yet.
Source: appier.com, latest capture Nov 12, 2026.
Appier technology helped us reach our customers in an effective and cost-efficient way.
Team Toyota Philippines, Toyota. Source 9
AdCreative.aiAI generator of ad creatives, images, videos and copy for marketers26customers26 customers: 0 confirmed, 26 observed.
Customers include Amazon, Microsoft, and Red Bull.
No company is listed on both AdCreative.ai and OneSignal yet.
Latest capture across its sources: Nov 13, 2026.
10
MutinyGive every account a 1:1 experience25customers25 customers: 5 confirmed, 20 observed.
Customers include LaunchDarkly, Netic, and Q-Centrix.
Largest industry on usedby: DevTools & Infrastructure, 5 customers.
No company is listed on both Mutiny and OneSignal yet.
Pricing: free plan and paid tiers. Source Free trial or free plan available. Source
Source: mutinyhq.com, latest capture Nov 13, 2026.
Mutiny lets our commercial reps create that same caliber of content on their own. Our sales team was genuinely shocked at the quality. Turning call transcripts into something slick and deal-ready is a huge unlock for our reps.
Hillary Carpio, VP of Marketing, Snowflake. Source
The greatest advantage Movable Ink has given us is making it very easy (and quick) to use 1:1 personalization, so each customer has a smooth user experience that’s unique to them.OneSignal and its top alternatives, side by side
Public customers at every proof level, and what each vendor states on its own pages. “Not checked yet” means usedby has no verified value; the vendor may publish it.
| Tool | Customers | Largest industry | Pricing | Free trial | Security |
|---|---|---|---|---|---|
| OneSignal | 40 | No clear lead | free plan and paid tiers Source | Yes Source | Not checked yet |
| Movable Ink | 66 | Retail | Not checked yet | Not checked yet | ISO 27001, ISO 27701 Source |
| Bloomreach | 56 | Retail | Not checked yet | Not checked yet | SOC 2 (type not stated) Source |
| Optimove | 50 | Gaming & Esports | Not checked yet | Not checked yet | ISO 27001, SOC 2 Type II Source |
| Smartly | 48 | No clear lead | Not checked yet | Not checked yet | ISO 27001 Source |
| Insider One | 46 | No clear lead | Not checked yet | Not checked yet | ISO 27001 Source |
Best OneSignal alternative by industry
In the industries where OneSignal has the most customers, the alternative with the most customers of its own there (at least three).
- Media & PublishingMovable Ink5 customersOneSignal: 2
- Artificial IntelligenceCustomer.io6 customersOneSignal: 1
- Automotive ManufacturingInsider One6 customersOneSignal: 1
- DevTools & InfrastructureMutiny5 customersOneSignal: 1
- Fintech & PaymentsMovable Ink3 customersOneSignal: 1
Questions about OneSignal alternatives
What are the best OneSignal alternatives?
Ranked by their public customers on usedby: Movable Ink (66 customers), Bloomreach (56 customers), and Optimove (50 customers). See who uses Movable Ink.
Which OneSignal alternatives offer a free trial?
Mutiny offers a free trial or a free plan, according to its own pricing page.
What is the best OneSignal alternative for Media & Publishing companies?
Movable Ink, with 5 customers in Media & Publishing on usedby. OneSignal has 2 there. Media & Publishing companies on usedby.
What is the best OneSignal alternative for Artificial Intelligence companies?
Customer.io, with 6 customers in Artificial Intelligence on usedby. OneSignal has 1 there. Artificial Intelligence companies on usedby.
Do OneSignal customers use other tools too?
2 of the 40 OneSignal customers on usedby also use another tool on this list. Movable Ink shares the most: 1.
How does usedby rank OneSignal alternatives?
Only tools of the same or a competing category, from another vendor, count. They are ranked by their public customers at every proof level, job posts included; a tie goes to the stronger proofs (more confirmed, then more observed). Each tool shows its mix: confirmed (a case study, a press release), observed (the vendor’s customer page), signal (a job post, the weakest proof). Shared customers are shown for information and never set the order. Tools of other categories that the same companies use are listed apart, as tools used with OneSignal. usedby does not publish departures, so no company is shown switching from OneSignal to another tool.