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How GoFundMe uses HubSpot

180%

“the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months”

As published on hubspot.com. Captured by usedby on Oct 5, 2026.

What happened

GoFundMe's VIP Experience team uses HubSpot Sales Hub and CRM to manage and nurture its highest-profile customer accounts, replacing Google Workspace tools. They use it for account ownership, outreach calendars, deal tracking of referrals and repeat business, and shared visibility with the Partnerships and News teams.

Summary written by usedby from the source page, in English. The figures are those of HubSpot and GoFundMe, not ours.

  • 191%“Today, repeat and referral businesses comprise a higher portion of GoFundMe’s total business, rising from 11% to 32%, a 191% increase.”

With the HubSpot CRM platform, the VIP Experience team has increased GoFundMe’s repeat and referral business by 180% in just nine months.

From the page. hubspot.com, captured Oct 5, 2026

As the global leader in online social fundraising, GoFundMe Charity helps nonprofits raise funds for important causes. Sales Hub Enterprise has allowed our team to reduce the volume of manual work in their roles, automate the onboarding experience for our new platform users, and dedicate more time to understanding the needs of the nonprofits we serve. The reporting tools are powerful, and help us make informed decisions to increasingly provide value to our nonprofits.

NAVIN WATUMULL, Senior Product Marketing Manager, GoFundMe. Source, captured Oct 3, 2026

As the global leader in online social fundraising, GoFundMe Charity helps nonprofits raise funds for important causes. Sales Hub Enterprise has allowed our team to reduce the volume of manual work in their roles, automate the onboarding experience for our new platform users, and dedicate more time to understanding the needs of the nonprofits we serve. The reporting tools are powerful, and help us make informed decisions to increasingly provide value to our nonprofits.

Navin Watumull, Senior Product Marketing Manager, GoFundMe. Source, captured Oct 3, 2026

Having satisfied customers come back to us, year after year, has been a huge win,

Charlie Earl, Manager, VIP Experience, GoFundMe. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 180%CheckedPrinted word for word on the page, near the name of GoFundMe.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of GoFundMe.
  • GoFundMe uses HubSpotCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

5%“Organizers raised 5% more in donations”GoFundMe uses Sierra. Another tool at GoFundMe300%“Their fan database has grown over 300% in just two years”Angel City FC uses HubSpot. Another customer of HubSpot27%“In the past financial year, Casio achieved a 54% increase in web visits, 71% increase in new contacts and 27% increase in customers.”Casio uses HubSpot. Another customer of HubSpot