The use case: how JetBlue deploys Movable Ink
JetBlue uses Movable Ink to personalize emails and in-app or push messages across channels. Content such as real-time fares, bundled flight and hotel prices, and credit card upgrade offers is tailored to each customer using first-party data.
Other AI tools used by JetBlue
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Movable Ink users in Airlines & Aviation Services
Companies in the same sector, with public evidence.
Frontier AirlinesConfirmed
Hawaiian AirlinesConfirmed
Southwest AirlinesConfirmed
United AirlinesConfirmed
Virgin AtlanticConfirmedGo straight to the source
Based on Movable Ink’s published case study. We check the public evidence; the results are reported by the vendor.
movableink.com- Last checked
- Oct 8, 2026
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- The passage quoted aboveChecked
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- JetBlue uses Movable InkChecked
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As part of the same campaign, a push notification was sent to consumers to alert with intention. This type of communication captured the customer’s attention quickly, resulting in an 11% increase in direct opens to the JetBlue app.