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How Kaizen Gaming uses Optimove

400 campaigns

“Today, the company runs 400 campaigns concurrently, reaching over 13 million customers”

As published on optimove.com. Captured by usedby on Oct 8, 2026.

What happened

Kaizen Gaming's CRM team uses Optimove for customer segmentation, campaign automation and personalized communications, replacing a manual Excel-based process. This lets the team run far more concurrent campaigns while supporting expansion into new markets.

Summary written by usedby from the source page, in English. The figures are those of Optimove and Kaizen Gaming, not ours.

  • 40%“Kaizen’s personalized email templates generated a 10% increase in open rates and a 40% increase in click-through rates.”
  • 13 million“Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.”
  • 400“Kaizen now works with roughly 400 customer attributes and can also create its own attributes and calculations directly in the platform.”

Before Optimove, Kaizen could run two campaigns at the same time for about 100,000 customers. Today, the company runs 400 campaigns concurrently, reaching over 13 million customers with relevant content and communications.

From the page. optimove.com, captured Oct 8, 2026

Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting 13M customers with the same core team, thanks to automation.

Konstantinos Tsachouridis, CRM Director, Kaizen Gaming. Source, captured Oct 8, 2026

Without Optimove, there was no way we could engage with all the segments that we needed to,

Konstantinos Chelakis, Head of Customer Lifecycle Management, Kaizen Gaming. Source, captured Oct 8, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 8, 2026.

  • The figure: 400 campaignsCheckedPrinted word for word on the page, near the name of Kaizen Gaming.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Kaizen Gaming.
  • Kaizen Gaming uses OptimoveCheckedConfirmed line. Latest check across sources: Oct 8, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

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