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How Lattice uses Webflow

ConfirmedVendor case study · Checked Nov 12, 2026
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The use case: how Lattice deploys Webflow

Lattice's marketing and brand design teams use Webflow Enterprise to build and manage their company website, including a rebrand launch, localized pages in several languages, A/B testing, and CMS-based content such as reports. A library of pages, templates and components lets marketers build on-brand pages without relying on developers.

More reported results

Figures published in Webflow’s case study. They are not independently measured by usedby.

two weeks

With Webflow, Lattice launched their new, rebranded site in just two weeks.

In the customer’s words

With Webflow, we’ve significantly improved organic traffic, SEO, and conversions. From my perspective as CMO, that’s a huge win because our brand is reaching more people.
Elizabeth Walton Egan, CMO, Lattice — Source

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More stories

Go straight to the source

Based on Webflow’s published case study. We check the public evidence; the results are reported by the vendor.

webflow.com
Last checked
Nov 12, 2026
webflow.comCaptured Webflow case study about LatticeOpen source capture
What the story claims, and what we checked

What we compared with the page.

  • The figure: 20%Checked

    The figure is on the page; its label is our wording.

  • The passage quoted aboveChecked

    Copied word for word from the page, near the name of Lattice.

  • Lattice uses WebflowChecked

    Confirmed line.

  • The result itselfNot checked

    We quote it; we did not measure it.

Jake’s team effortlessly runs six to eight A/B tests every six weeks, and the insights from these experiments have increased site-wide conversion by 20%.
From the page. webflow.com