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How Rippling uses Clay

2x

“We were able to 2x year over year performance of our cold email channel in 2023”

As published on clay.com. Captured by usedby on Oct 5, 2026.

What happened

Rippling's growth team uses Clay to enrich leads and personalize cold email sequences, pushing the results into its email system. It also uses Clay to source, enrich and verify addresses for direct mail campaigns, and to run quick self-serve growth experiments without engineering help.

Summary written by usedby from the source page, in English. The figures are those of Clay and Rippling, not ours.

  • 12“they created over 12 targeted variants that significantly improved engagement rates.”

We were able to 2x year over year performance of our cold email channel in 2023 when we had record goals, off the back of Clay personalization,

From the page. clay.com, captured Oct 5, 2026

Clay is our first line of defense for quick, hacky experiments. Before we even consider getting a new data provider or involving engineering, we try to self-serve it in Clay where we can test and iterate rapidly,

Davison Chung, Growth Lead, Rippling. Source, captured Oct 5, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 5, 2026.

  • The figure: 2xCheckedPrinted word for word on the page, near the name of Rippling.
  • The passage quoted aboveCheckedCopied word for word from the page, near the name of Rippling.
  • Rippling uses ClayCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

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