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usedby

As published on synthesia.io, August 2026. Captured by usedby on Oct 2, 2026.

What happened

SAP uses Synthesia's AI video platform to create internal video assets, and its SAP Experience Garage team introduced the tool.

Summary written by usedby from the source page, in English. The figures are those of Synthesia and SAP, not ours.

How SAP uses AI video to streamline internal video asset creation

From the page. synthesia.io, captured Oct 2, 2026

The process of introducing Synthesia was quite seamless and quick to introduce to our team.

NIRAJ SINGH, Head of SAP Experience Garage, SAP. Source, captured Oct 2, 2026

The process of introducing Synthesia was quite seamless and quick to introduce to our team.

Niraj Singh, Head of SAP Experience Garage, SAP. Source, captured Oct 2, 2026

What the story claims, and what we checked

We compared the story with its live page on Oct 3, 2026.

  • The passage quoted aboveCheckedCopied word for word from the page, near the name of SAP.
  • The publication dateCheckedRead from the page’s own metadata, never guessed.
  • SAP uses SynthesiaCheckedConfirmed line. Latest check across sources: Oct 5, 2026.
  • The result itselfNot checkedWe quote it; we did not measure it.

Same company, same tool or same industry.

€8M“an €8M reduction in annual cost-to-serve”SAP uses Coveo. Another tool at SAP100+employees creating videos across CarlsbergCarlsberg uses Synthesia. Another customer of Synthesia47 countries“47 countries reached — scaled from a handful in under a year”Insight Global uses Synthesia. Another customer of Synthesia