The use case: how Simple Modern deploys Siena AI
Simple Modern uses Siena's AI customer service agent, set up as an email persona named Hallie, to reply to customer emails and resolve cancellation requests in its brand voice. Hallie answers tickets in real time and passes them to a human team member when needed.
More reported results
Figures published in Siena AI’s case study. They are not independently measured by usedby.
79% of customer replies automated — Hallie responds to 79% of customer issues
98% customer satisfaction rating — Siena’s humanized responses are a hit with customers
In the customer’s words
Siena changed the course of how we view what we do just because it made it so much easier and so much better.Other AI tools used by Simple Modern
Other public relationships recorded on usedby.
Explore Simple Modern’s AI stack
Siena AI users in E-commerce & D2C
Companies in the same sector, with public evidence.
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Go straight to the source
Based on Siena AI’s published case study. We check the public evidence; the results are reported by the vendor.
siena.cx- Source published
- Nov 8, 2023
- Last checked
- Oct 27, 2026
Open source capture What the story claims, and what we checked
What we compared with the page.
- The figure: 80 hoursChecked
Printed word for word on the page, near the name of Simple Modern.
- The passage quoted aboveChecked
Copied word for word from the page, near the name of Simple Modern.
- The publication dateChecked
Read from the page’s own metadata, never guessed.
- Simple Modern uses Siena AIChecked
Confirmed line.
- The result itselfNot checked
We quote it; we did not measure it.
80 hours saved each week — Siena saves the S|M team 80 hours each week, the capacity of two human team members. The reduced workload also improved the CX team’s morale.